5 Reasons to Create Training Videos for Sales Training

If you’re trying to find ways to increase the success of your sales team, videos are certainly an important consideration that should be a part of every sales team’s training. Not only can videos be used to teach and train your sales team, but they’re incredibly versatile and they can be used to teach your team over and over again until the concepts are fully understood. The decision to create training videos for sales training can certainly have a number of positive outcomes for your team including increased sales, better engagement, and improved understanding of the sales training concepts.

At Beverly Boy Productions we specialize in the production of top quality sales training videos that can be used to teach and train your team. If you’re thinking about improving your sales team, consider these top reasons to create training videos for sales training that will bring your team to the next level.

1. Videos Deliver Consistent Sales Training

The number one reason to create training videos for sales training is because videos deliver consistent training and messaging. In fact, a recent study by Harvard Center for Education Policy Research found that having a, “library that helps establish a common vision of what excellent, rigorous instruction looks like in their own context,” is essential to sales training. 

Videos deliver consistent training for sales teams. Instead of placing each new sales team member with someone to shadow for a week before letting them loose or having them wait to start their position after the next big sales training seminar, training videos provide consistent, focused sales training. Training consistency is important because it ensures everyone is on the same page and, that could make a difference in the total team turnaround.

2. Learners can Revisit Concepts & Sales Strategies

With training videos for sales training, learners have the opportunity to access training anytime it’s necessary. If a learner is struggling with a particular scenario or situation, they can revisit their training in order to refresh their minds on what the most appropriate steps would be for the situation. Important sales strategies can be taught with video and reinforced time and again.

A recent study found that employees forget almost all of what they are taught at a training event after 60 days. While it is understood that employees grasp more from video and tend to recall what they learn for a longer period of time, even if a sales team member were to forget their training after 60 days, with video they can easily go back and revisit the important concepts that will help them to improve their sales strategies.

3. Sellers can Visualize Themselves in Training Scenarios

With training videos, sellers are able to see different concepts and scenarios that are playing out as well as the strategies or sales techniques that are used in each situation. They can then visualize how they might respond to a similar situation, as well as how they could potentially perform better than the sales member did on the video. This type of training is incredibly valuable to sales teams because it provides a way for sellers to really hone in on important sales training concepts and the behaviors that are important to making the sale.

Essentially, video helps sales trainees understand exactly what a sales situation might look like and how it will play out. This informed approach to selling is ideal, especially for new sales team members that are just starting out. 

4. Videos are Available At All Times On-Demand

Another reason to create training videos for sales training is simply because once you create the videos, they can be made readily available and accessible, on-demand and at all times. This is incredibly valuable because sales teams have very high turnaround rates which means new members of the team will be constantly coming and going. It’s just not feasible to provide in-person training to each new members of the sales team nor is it ideal to throw a new member into a sales position without training.

With video, sales team members can train anytime, anywhere. New sales team members can immediately begin training when they start their position, without needing the hand-holding of a manager or upper sales member. Sales training programs can be rolled out immediately and with absolute efficiency. 

Training videos are not only ideal for new sales team members. As previous addressed, existing sales team members can revisit training videos as needed in order to maintain solid knowledge and understanding of the sales process and the expectations associated with their role.

5. Video Training Saves Time & Money

Not only does the decision to create training videos for sales training save time on training, it can also save time long-term in regards to fewer questions from newly trained or existing sales team members. Training videos that are made readily available in an on-demand vault or similar style allow existing team members to find answers to their sales related questions on their time. No need to rush to a sales manager with a hundreds questions after a long shift. Instead, team members can reference the video training to get answers to the various questions that they have.

Video training also saves the organization money. Once an organization decides to create training videos for sales training, they won’t incur any further costs associated with training their team. Compared to hosting weekly, monthly, or annual sales training events that can be incredibly costly and time consuming, the decision to create training videos for sales training can be incredibly effective and efficient in regards to time and money!