Top Reasons Why Your Business Needs Video to Succeed Industry professionals are privy to the idea that video is valuable, but some still ask, “Why does my business need video to truly succeed” or “do I really need video that much?” Many wonder if video is just another internet marketing […]
4 Quick Tips to Becoming a Professional Storyteller Video storytelling is a powerful means of building awareness for your brand and guiding the consumer down the path towards becoming a paid customer. As you use videos to connect with your customers, employees, stakeholders, or others in a deeply emotional manner, […]
3 Uses of Color in Video Storytelling Color theory is something we learn about in psychology or sometimes in cinema courses but most of us learn a few things about it and then move on, never to think much about it again. The theories and how influential colors are in […]
Building Emotional Connections with Brand Videos Brand videos represent one of the most popular means of delivering content to consumers today. Unlike the past where a branded commercial was the way to engage the audience and show them what your brand was about, today’s marketers understand the powerful art of […]
8 Reasons to Use Storytelling in Service Videos Video content is one of the most powerful marketing tools available to businesses large and small. The right video content drives a path to higher sales, stronger brand recognition and more valuable relationships with consumers. For service businesses, great videos require storytelling […]
4 Ways to Use Video Content to Persuade Customers Effective video content has the power to persuade consumers to take action. Whether it’s making a phone call, or funneling through the next step of a sales funnel, a great video really does have the power to change the way the […]
