YouTube vs. Vimeo: Which Platform Suits Your Video Needs?
Choosing the right video-sharing platform is crucial for how your content is shared, viewed, and monetized. The two main platforms, Vimeo vs YouTube, are often the go-to options for businesses, creators, and filmmakers. Each offers a distinct set of features, making it important to understand their differences before making a decision. Whether your focus is […]
Instagram Video Strategy: How to Pick Between Feed, Stories, Reels, and Live
Instagram is one of the most effective platforms for sharing video content, offering a variety of video formats to engage with audiences. These options include feed videos, stories, reels, and Instagram Live, each offering a different way to interact with your followers. However, with so many choices, it can be tricky to determine which format […]
How to Create an Effective Promo Video: A Step-by-Step Guide
A well-crafted promo video is an essential tool in today’s fast-paced marketing landscape. Whether you’re promoting an event, showcasing a product, or launching a service, a promo video delivers your message in a concise and engaging way. In this guide, we’ll walk you through a step-by-step approach to creating an effective promo video that helps […]
4 Ways a Marketing Video Production Team Can Improve Your Videos
Are you currently making various marketing videos and wondering why you’re not seeing the success that you once saw with your content? Perhaps you’ve noticed that nobody is really watching your marketing videos or they aren’t watching to the end and therefore they are missing your call-to-action? Whatever it is, you’re probably wondering what you […]
How a Marketing Video Production Company Improves Your Branding with Video
Branding is absolutely vital to your marketing strategy and yet many businesses dive in without any real thought to their brand — why? Your brand is the defining line of your business. It’s what makes consumers realize who you are, what you’re about, and why they should LOVE you. If you’re not already using branding […]
Video KPIs and Top Ways to Analyze Your Video’s Performance
Whether you’re new to video marketing or you’ve been doing it for a few years now, chances are some questions still linger as to what the best options are when it comes to analyzing your video’s performance metrics. Some say, “just count the video views, that will tell you whether your video is good or […]
Live Streaming for Marketing Professionals Amidst COVID-19
Live streaming for marketing professionals is not a new idea. It is something that marketers have done for several years now and engaged consumers in a variety of different ways. However, now more than ever, amidst COVID-19, live video streaming for marketing campaigns represents an immediate, and authentic way for brands to connect with consumers […]
10 Ways to Use Video to Promote Your Content
Whether you’re promoting a recent white paper you wrote, a case study you did on a past client, or a blog post that showcases your best services, using video to promote your business is one of the many ways that corporate video production can help you achieve optimal growth. Follow along as we outline 10 […]
3 Ways Videos Increase Sales
3 Ways to Add Video to Your Website to Increase Sales As a business owner, you realize the importance of focusing your time and money on marketing practices that will result in increasing sales. More conversions equal more sales and more sales equal more money–right? If you’re not following along, you’re probably not focused on […]
7 Corporate Video Mistakes & How to Prevent Them
7 Corporate Video Mistakes & How to Prevent Them Corporate video content opens up the conversation between your brand and your clients to help turn prospects into paying customers. Unfortunately, many corporate video production services fall short of delivering the best possible corporate video content and this leaves brands struggling to connect with their consumers […]