Clever Ways to Include Call to Action in Videos
Marketing messages are delivered all day every day to consumers. The steps you take to ensure your message is heard against all the noise can make or break the effectiveness of your campaigns. In the end, the call to action that you include in your videos becomes a vital element to the success of your campaign. Let’s take a look at some clever ways to include call to action in videos so that your CTA doesn’t get lost or overlooked with the noise that’s taking place online each day.
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Include a CTA to Start
When you think of a call-to-action, you generally think of a short instruction that is provided at the end of a video or at the end of some other form of content. Rarely do you think to put the CTA in the beginning.
However, short videos may benefit from having a call to action closer to the beginning of the clip versus at the end, especially since these videos tend to have a 20-40% bounce rate which means up to 40% of viewers won’t see your CTA if it’s delivered at the end.
Including your call to action within the first few seconds of your marketing video ensures that your instructions are delivered to the largest audience.
Carefully constructed, you can include a CTA early in the content without appearing overly salesy. Just make sure your video is well-crafted and that your call-to-action has purpose.
Use Clickable CTAs
Instead of a verbal CTA, consider a clickable call-to-action. Clickable CTAs can be used in various types of videos, especially those hosted on YouTube.
Encourage a viewer to check out your landing page or a particular area of your website by providing a clickable CTA in your video that will take them to the desired location for further review.
Clickable CTAs in corporate videos are not as widely used as verbal or text CTAs but they can be highly effective when employed correctly.
Use Graphic CTAs
Graphic call to action elements included in a video can stand out against the existing content and attract the viewer’s attention. Consider bold visuals and special effects included in the end of a video or anywhere throughout to increase the consumer focus on the call to action that you are delivering.
The more you can project the desired action to the consumer, the better the chance they will do what it is you want them to do.
Get Mobile
Videos that include CTAs that are tailored to the mobile user have a 50% greater chance of converting simply because so many users will consume video from mobile devices.
Adapting your call to action to users on the go shows that you care about their needs and will create a better user experience for them.
Your call to action may be as simple as asking the viewer to subscribe to your channel or it may be more complex, but as long as you make the intended action easy for the user to achieve you will see positive conversions.
As you prepare to include a call to action in your next video, what steps will you take to make it memorable, mobile, graphic or clickable for your audience? Need help creating videos that include powerful CTAs that compel your viewers to take action? Call Beverly Boy Productions today at 888-462-7808!