Tips for Successful Top of Funnel Marketing Videos
Understanding the sales funnel is tricky business, especially for a non-marketer. If you don’t use the right strategy to bring your customers down the funnel quickly, yet eloquently, you’ll lose them. Lost leads are never ideal for business, so you certainly don’t want to risk losing anyone at the top of the funnel–the largest area for you to potentially scoop members down into your sales funnel.
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Follow these 3 tips to producing top-quality, top of the funnel marketing videos for your brand.
#1 Start with Good Content
All great videos have a single common denominator. They MUST have great content. As you work on producing films about your content you’ll need to focus on producing the absolute best content upfront to begin with. Poorly written or planned content will not give your video the edge you need to thrive.
Top of the funnel marketing content that begins with a top-quality story will always be more successful than a video that is poorly constructed without a plot or story in place. Tell your brand story and be dramatic or otherwise catchy so that consumers will appreciate how great your brand is.
#2 Use How-To Videos to Explain Your Greatness
Educating the consumer is the primary action now.
As you aim to show consumers how important it is to accept your business as part of the mix that they need to succeed, offer a solution to the consumer problem. Even if you don’t sell a product that provides a direct solution, provide the customer with a video that shows your expertise in the subject and offers a helpful solution.
How-to videos and explainer video content must be short, to the point, and entertaining enough to captivate the audience and keep their attention long enough to drive them down the marketing funnel towards making a sale.
Consider the use of explainer videos that represent all of your products and services, how they operate, the key questions representing each, and why a consumer should purchase each. This will get you started.
#3 Deliver Documentaries that Draw Audience Attention
Documentary videos are great top of the funnel marketing content to draw the attention of the audience in a big way. Share your documentary videos with your audience so that they can gain an in depth understanding of your products or services and the people you have worked with the bring those products and services to life.
Documentaries add to the top of funnel marketing campaign by helping the consumer to better understand your product, feel more connected, and show others in their groups that they aren’t crazy–you are the real deal.