Behind the Lens: Surfside Elementary Promo Video
Project snapshot: Promotional School Video • Full-Day Shoot • Director of Photography • Assistant • 2 4K Cameras • Interview Lighting • Wireless Lav and Boom Audio • Gimbal B-Roll • Pre-Production Support • Voiceover and Music • New York, NY
Project overview
Beverly Boy Productions supported Surfside Elementary School with promotional video production in New York, NY for the Surfside Elementary Promo Video. The project was designed to create a polished 2–3 minute piece that highlights the school’s environment, story, and community through interviews, b-roll, existing footage, photos, graphics, voiceover, and music.
The production included a full-day shoot at the school on 11/5/25, with a Director of Photography, assistant, two 4K cameras, interview lighting, wireless lav and boom audio, and a gimbal for smooth b-roll coverage. Pre-production work was also included, covering scheduling, scripting, and coordination with the school to keep the production organized from planning through delivery.
Why this gear?
Production goal | Key tool | One-line “why” |
Polished school storytelling | Two 4K cameras | Captures strong interview coverage and gives the edit more flexibility. |
Clean interview presentation | Interview lighting | Creates a professional, flattering look for staff, faculty, or speaker interviews. |
Clear dialogue | Wireless lav and boom audio | Helps capture crisp, usable sound during interviews and recorded moments. |
Smooth campus coverage | Gimbal | Adds movement and energy to hallway, classroom, and activity b-roll. |
Organized production flow | Pre-production support | Keeps scheduling, scripting, and school coordination aligned before shoot day. |
Complete final piece | Voiceover, music, and graphics | Helps shape the footage into a clear, finished promotional video. |
Gear & crew highlights
Component | Details |
Production | Full-day school promotional video shoot |
Shoot Date | 11/5/25 |
Crew | Director of Photography • Assistant |
Cameras | Two 4K cameras |
Lighting | Interview lighting setup |
Audio | Wireless lav and boom audio |
Movement | Gimbal for b-roll |
Pre-Production | Scheduling, scripting, and school coordination |
Edit | 2–3 minute finished piece |
Post Elements | Existing footage/photos, title page, lower thirds, basic graphics, voiceover, and music |
Location | New York, NY |
Client | Surfside Elementary School |
CAPTURING A SCHOOL PROMOTIONAL VIDEO
School promotional videos need to feel warm, clear, and authentic. The goal is to show the personality of the school while giving families, staff, and community members a polished look at what makes the campus and learning environment special.
For the Surfside Elementary Promo Video, the production combined planned interview coverage with natural b-roll captured throughout the school. The two-camera setup supported clean interview edits, while the gimbal helped create smooth movement through classrooms, hallways, and activity spaces. This mix gave the final piece both structure and energy.
Pre-production also played an important role. Scheduling, scripting, and coordination with the school helped make the full-day shoot more efficient and ensured the crew could capture the right moments without disrupting the school day.
FINAL DELIVERABLES
The final production included a 2–3 minute promotional video for Surfside Elementary School. The piece combined newly captured footage with existing footage and photos, creating a complete video designed to showcase the school’s story in a polished and engaging way.
The production included:
Surfside Elementary Promo Video
A finished 2–3 minute promotional piece featuring footage from the school shoot, existing media, a title page, lower thirds, basic graphics, voiceover, and music. The video was designed to present Surfside Elementary School in a professional and approachable way for families, staff, and the wider community.
This final piece gave the school a versatile marketing asset that could be used for admissions, community outreach, website content, presentations, or social media.
A PRACTICAL NOTE ON SCHOOL PROMOTIONAL VIDEOS
School video production requires careful planning because the crew is filming in an active learning environment. A good production plan helps keep the shoot organized, respectful of the school schedule, and focused on the moments that matter most.
Interviews help communicate the school’s message directly, while b-roll adds warmth and context. Footage of classrooms, student activities, campus spaces, and everyday interactions can help viewers better understand the school experience.
Post-production brings all of these pieces together. Voiceover, music, graphics, lower thirds, and existing photos or footage help create a smooth final video that feels complete, informative, and easy to watch.
PLANNING A SCHOOL PROMOTIONAL VIDEO?
Promotional videos help schools share their mission, culture, programs, and community with prospective families and stakeholders. Whether the goal is enrollment marketing, community outreach, fundraising, or internal communications, professional video can help tell the story clearly and emotionally.
Beverly Boy Productions supports school video production in New York and beyond, helping educational organizations create polished promotional content with professional crew, cameras, lighting, audio, pre-production, and editing support.
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