5 Benefits of Law Firm Video Marketing
Video marketing is highly effective for law firms, checking off all of the important boxes when it comes to lead generation, traffic increases, and niche industry thought leadership development. If you’re not using video in your law firm marketing initiatives, you’re potentially missing out in a ton of opportunity. People crave video! Google craves video!
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In fact, law firm video marketing is highly beneficial for various reasons. If you want to improve your SEO and search engine rankings, increase traffic and engagement on your website, and boost leads to your law firm, video marketing is a must.
Why Choose Video Marketing?
Video is consumed more frequently than any other form of content online. Consumers state they are more likely to trust a law firm if there is video representation of the firm online. Additionally, people look for video as a way of connecting with attorneys and legal providers.
More than 87% of law firms are already using video, so if you’re not, why?
Video marketing is the top choice because:
-72% of people who seek legal services will only contact one lawyer. Video can help you achieve the top spot so that you’re the lawyer that they contact.
-More than 1 Billion hours of YouTube are watched daily.
-89% of marketers tout that video provides an excellent ROI.
-96% of people who are looking for an attorney or for legal advice begin their search online. Video can help you show up in these searches.
-People choose video 4:1 over written content.
Now that you know WHY you should consider videos to market your law firm, let’s take a look at the benefits of law firm video marketing.
#1. Boosted Brand Awareness
People who see a video will be more likely to recall your brand. Boosted brand awareness is important because this is what will have people call your law firm if they need help.
Creating videos that show your firm, what it stands for, your mission, and your objectives can boost brand awareness and generate more leads for your firm.
#2. Increased Traffic
Law firm video marketing can help you increase traffic to your top landing pages and to your website in general. Post law firm videos on your top pages for a boost in rankings.
Content that includes video is up to 10X more likely to be ranked on the first page. So, if you’re looking to increase traffic to your website, start with video!
#3. Increased Leads
People report that they are more likely to choose a business after watching a video. This goes for law firms too. Law firm video marketing can help you generate more leads for your firm.
Simple post videos online and when consumers watch them, they will be more likely to trust in you as their attorney. YES, it’s really that simple!
#4. Educate Potential Clients
The more you educate potential clients, the more likely they are to ultimately become a paying client. Including niche specific videos on YouTube that focus on various topics relative to your legal practice will help you to reach a larger audience base and educate prospects.
These educated prospects will have confidence in you to represent them in the future.
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#5. Become a Thought Leader
Hiring an attorney is all about trust. Law firm video marketing can be used to build your reputation online as a thought leader in the industry. Show people in your community, and beyond, that you know what you’re talking about.
Become a thought leader in the industry, and you’ll generate more leads and paying clients. This is one of the many benefits of law firm video marketing for your practice.