Video Production for the Veterinary Services Industry

Pet owners often turn to veterinary services for a variety of health & wellness services for their pets, and as the number of pets in households (and outside households) across the U.S. increases, the need for veterinary services will continue to grow exponentially. In fact, the veterinary services industry is a $61 billion dollar market that continues to expand largely as a result of nearly 8 out of 10 households across the nation having at least one pet or more. Veterinary services represent licensed veterinary hospitals, medical centers, and dental or surgical environments that provide a wide range of care to pets across the nation. Video production for the veterinary services industry includes many different techniques such as the production of marketing & promo videos, video training programs, and expert interviews that are used to build audience trust & excitement for the veterinary services brand.

While most licensed veterinary practitioners have no shortage of incoming animals and their loved ones that need treatment, wellness visits, or other forms of healthcare, this is a competitive industry that requires a lot of focused marketing to ensure continued success. This is especially true in areas where competition is a bit fiercer due to larger populations and having more than one veterinary services provider in the geographic location.

Beverly Boy Productions provides a wide range of expert video production services for veterinarians to help them achieve success online, in their communities, and through each of their lead generation & profit growth activities. Our marketing & promotional video production, expert interview video production, and the creation of video training programs will help your veterinary services business achieve its goals. 

Promotional Videos for the Veterinary Services Industry

Promotional video production for the veterinary services industry allows you to make a powerful first or repeat impression on your target market so that they’ll remember your veterinary brand. According to recent studies, sharing promotional videos on social media can have a dramatic increase in social shares and on conversions. In fact, 64% of consumers are more likely to make a purchase after they see a video on social media. Thus, the more you post promotional video content representing your veterinary practice on Facebook, Twitter, Pinterest, Instagram and other social media platforms, the more likely you are to generate leads that result in revenue & profits for your business. 

Marketing Videos for the Veterinary Services Industry

Whether you’re sharing a hospital tour, a staff interview, funny pet videos that draw the excitement of your audience, or something entirely different, marketing video production for the veterinary services industry is going to help you achieve your digital lead generation, traffic & reach goals so that you can boost revenue and increase profits for your practice. 

Marketing videos allow you to increase audience reach, especially on social media where the videos you post can have up to 1200% higher shares than non-video marketing assets. Consumers are spending an average of 16 hours watching video online each week, a number that has come up more than 50% over two years and continues to rise. Savvy veterinarians that choose to incorporate video into the marketing initiatives are going to experience:

• Up to 49% faster revenue growth.
• Up to 66% more qualified leads per year.
• Up to 157% higher organic website traffic.
• Up to 80% higher landing page conversions.

Just think, those funny pet videos that you post to your Facebook account could result in more leads, more conversions, and higher purchase value for you practice, and all you have to do is include a call-to-action at the end to encourage your audience to click through or to perform some other behavior along the way. 

Training Videos for the Veterinary Services Industry

As your veterinary services division grows, the need for additional internal support is going to grow, too. Unfortunately, bringing on new employees takes up time, often in the form of ongoing training that is essential to their performance. Since time is money, suffice to say that training new employees is a costly experience that many veterinary services businesses just can’t afford.

Training video production for the veterinary services industry will calm many of the woes or challenges that you face in hiring & training new employees to assist in the growth of your business. Not only can you create one set of training videos for use over-and-over again for each new employee you hire, your employees are going to love video training because it:

• Is faster.
• Is more exciting.
• Is easier to follow.
• Makes training more fun.
• Improves training outcomes.

Whether you’re sharing your culture and values, important day-to-day operations, or one of many other tasks & responsibilities that are essential to the operations of your veterinary services practice, training videos are going to help you save time & money along the way!

Interview Videos for the Veterinary Services Industry

For pet parents, video is one of the most valuable means of marketing your veterinary practice because it allows you to show your face, humanize your practice, and build trust & credibility for your brand. Pet owners can be incredibly emotional about their pets, sort of like parents are with their children. They want what’s best for their pet, and they need to feel like they can trust whomever will be working with their pet on a regular basis. 

Expert interview video production for the veterinary services industry can help you to build a sense of trust & audience confidence in you, the members of your veterinary office, and the professionals that are involved with your brand. Talk with Team Beverly Boy about the ways that you can use interview videos to share credible, authority generating content with your target audience in order to create a sense of trust that will help them to feel confident enough to accept your brand for the services they need for their beloved pet.