Video Production for the Community College Industry

Did you know that the community college industry produces $63 billion and employs over 500,000 people? That’s an enormous industry! According to the Education Data Initiative, 92% of college students are under the age of 24. This is essential information for your marketing campaign and helping you reach your target demographic. Video Production for the Community College Industry can take your school’s marketing to the next level.

If you want to give future students a look at the degree programs you have to offer, video marketing for community colleges allows you to efficiently share what makes your school stand out. At Beverly Boy Productions, we work with community and state colleges to create impactful promotional videos, student testimonials, and expert training videos that will blow away your upcoming students and staff.

Promotional Videos for the Community College Industry

Highlighting your community college through video production has two benefits: promoting it for potential students and retaining current students by keeping your school front and center. Promotional Video Production for the Community College Industry works by engaging your targeted audience, making it more likely for them to recognize your school and ultimately convert to students or staff.

Additionally, short and engaging videos are effective when distributed across television. Still, considering how the world is living in the Internet Era, advertising through the internet can be even more successful. Did you know that the average internet user spends nearly two and a half hours on social media? That number is only expected to progress. A short, captivating video on your social media pages can invite students to your school, explain the degree programs you offer, and much more. It can efficiently improve engagement on your social media outlets, email campaigns, and your very own website – anywhere you expect your target audience to spend time on the internet.

Marketing Videos for the Community College Industry

Video Production for the Community College Industry is an opportunity that higher education should not miss out on. Since 82% of the internet consists of video content, video marketing is one of the many ways you can impact your students and reach your marketing and internal communication goals. If your school isn’t using video production in its marketing, your competition may be one step ahead.

Whether you want to show off your liberal arts and science associate’s degrees or certificates and non-degree programs, video production has several benefits for community colleges. A handful of video marketing include:

• Spreading the word about their business, brand, products, or services
• Establishing the business as an authority in the community college industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

In short, video production offers a one-of-a-kind way to engage your targeted audience, build trust and credibility within your community and state, and inform the world what your school can offer. The best part? You can share this across almost any platform, from your social media pages to your very own website.

Training Videos for the Community College Industry

Whether you’re training student workers or adjunct professors, it’s vital that the training you offer is top-quality. Some hassles come with traditional in-person training, like all employees not being trained with the same material and employees not being on the same page. Personalized training videos eliminate those issues. As business owners and academic leaders, training videos can help you save time and money so you can watch the learning outcomes of your employees skyrocket.

Furthermore, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Videos are a simple but highly efficient way to engage your college’s professionals while supplying training that’s as exceptional as your higher education.

Interview Videos for the Community College Industry

It’s understandable to think of applying for jobs when you think of interview videos. That said, there are other styles of interview videos that can help your community college stand out. An expert interview video is a type of video where industry leaders and professionals share their knowledge, like directors and leading professors. On the other hand, student interviews share students’ experiences at your college.

Whether you’re looking to highlight the industry leaders of your school or what your students have to say about it, video marketing can help your school reach its marketing goals. Video Production for the Community College Industry is an effective strategy for engaging your students, informing your community, and taking your marketing campaign to the next level.