What is the Cost of Creating a Yelp Video?

What is the Cost of Creating a Yelp Video? A Yelp video is a powerful advertising media that can be used to attract people to your Yelp profile and generate leads for your business. These videos are typically under 2 minutes long and provide details on your business such as key offerings, hours, location information, and incentives. The cost to advertise on Yelp is separate from the costs incurred with yelp video creation, but what is the cost of creating a Yelp video, and is it something that you can afford to invest in?

We get asked this a lot when someone decides to start advertising on Yelp for the first time. They hear about Yelp videos and how they can improve consumer views of their business or attract more leads so they instantly want to know — what’s it going to cost? The truth is, Yelp video production rates vary based on the style of the video and various other factors such as length and post-production editing.

On average, Yelp video production will cost between $1,000 and $5,000. This is at an estimated rate of between $1,000 and $2,500 per finished minute for up to two minutes of video. Most businesses can use a one minute video to get the point across to potential customers on Yelp.

Yelp Production Costs

When you hire a production crew to create a Yelp video for your business you’re actually hiring a whole crew of professionals to work on your side. This includes a Producer, cameraman, and even the post-production crew that will bring your video to life.  Professional rates vary but are typically as follows:

• Film Director – >$250 per hour
• Script Writer – >$150 per hour
• Cameraman – >$400 per hour
• Editor – >$175 per hour
• Actors – >$500 per hour
• Equipment – up to 100s per hour
• Studio Shooting – up to $400 per hour
• Narrator – >$400 per hour
• Audio Files – up to $1000
• Video Rendering – up to $75 per hour
• B-Roll – expect to pay a percentage between 10 and 50% of your total cost
• Miscellaneous Fees – can cost very little up to 1000s extra

Cost Considerations

When producing your Yelp video, several factors will influence the cost. Post-production graphics or the addition of special effects will play a big role in the price. The length of the video will also be a big factor in price. A 1-minute video will cost roughly half of what a 2-minute video will cost — so keep that in mind.

The use of special actors, talent, or narrators will add to the cost of production. If you don’t need these, or you’re looking to curb costs, consider using your own CEO or other corporate members as the talent for your video or think about using college students. Additional cost considerations include:

• Text overlays and titles.
• Music copyright.
• B-roll
• Equipment expenses.

Talk with your production crew about the steps you can take to limit costs. The good news is, you can get started with producing a Yelp video for a relatively low cost. This type of advertising is a huge value for your business and will most certainly provide an excellent ROI — so why not get started today? Give Beverly Boy Productions a call to learn more about the cost of creating a Yelp video for your business.