How Much Does a Video Brochure Cost?

One of the most common questions that come up when chatting about video brochures is, surprisingly, not related to what they are or how they function, but; how much does a video brochure cost?

These powerfully interactive brochures bring your brand in front of your audience in an impressive way, but they can be overlooked simply because the average small business owner may believe that a video brochure is not something they can necessarily afford. However, video brochures probably cost less than you think and the power that comes from this marketing medium is so strong you almost cannot afford NOT to consider it as part of your marketing mix.

So, how much does a video brochure cost, and, more importantly, is it something that your business can afford? The truth is, video brochures cost between about $25 and $100 per unit depending on a variety of factors.

On the lowest end of the spectrum, a video brochure that is priced at $25 will have minimal screen size, very little memory, and a minimalist approach to quality. Likewise, on the higher end of the spectrum, a $100 video brochure will carry enough memory to provide for up to 4 minutes of video, a larger viewable area, and a powerfully customizable unit that features automatic video start upon opening, and longer battery life with USB charging capabilities.

Value of Video Brochures

The true value of a video brochure comes not from the size of the viewscreen or the amount of memory that is available but from the customer’s perception of the video content contained within the brochure. A well-produced video brochure has the power to:

● Drive conversions

● Improve lead acquisitions

● Boost brand recognition and effectiveness

● Generate more revenue for your business

Factors Influencing Video Brochure Cost

In order to help you have a clear indication of what it will cost to produce a video brochure, it’s important for us to outline the potential costs involved and the various factors that influence the cost of the video brochure. Video brochure costs are based on two parts: the creation of video advertising that plays inside the brochure and the actual cost of manufacturing the video brochure product. As previously discussed, the video brochure product costs between $25 and $100 to manufacture and distribute to your audience. 

The following factors will influence the total manufacturing cost of the video brochure:

● The screen size. Larger screens are more impressive and more expensive.

● Quality of the display. 

● Battery life and recharging abilities.

● Interactive features such as volume control or the ability to switch between multiple video sequences.

● Size of the total manufactured order. Larger orders have a lower per-unit price than smaller orders.

The video that plays inside the brochure will have a one time cost of production similar to the costs involved in producing a commercial or advertising video. Factors that influence the cost of producing such a video will include:

● Length of the advertising video.

● Graphics or special effects included in the video.

● Whether the video includes actors or other special talents.

● Whether the video includes animations.

● Where the video is shot and whether there are multiple shoot locations.

Now that you know the answer to your question, ‘How much does a video brochure cost?’ are you ready to get started with your own video brochure marketing? Give Beverly Boy Productions a call today to find out what the next steps are in your marketing campaign. We can’t wait to help you out!