How Much Does a Product Explainer Video Cost?

It’s a common question, with more answers than one would probably like to hear. Even worse, the best way to truly answer the question, “how much does a product explainer video cost,” is probably not helpful to you at all, because really, “it depends.”

The cost of production for a product explainer video really depends on so many different factors and circumstances that to provide you with a figure here and now without any background on your project would be unjust and just wrong. But, at Beverly Boy Productions, we’re looking to provide you with an answer that will actually be helpful. Let’s take a look at how we can answer your question, ‘How much does a product explainer video cost?”

The Law of Averages

Averages are important here because we can use them to help you define a budget for your product explainer video. First, let’s consider the average cost of finished video per minute – that’s somewhere between $1,000 and usually about $10,000 but it can run up to $20,000 or more. For safety purposes, we’ll say that the average cost of finished video per minute is around $3,000-$5000 because most video projects for products and service introductions will fall in that range.

Next, let’s take a look at the average production costs in terms of hourly rates for your production crew which are as follows: (Remember, these are averages and your rate could be less or more)

● Director – $150 per hour

● Script Writer – $100 per hour

● Editor – $100 per hour

● Cameraman – $250 per hour

● Presenters – $250 per hour

● Equipment – $50 per hour

● Studio Shooting – $200 per hour

● Voiceover – $200 per hour

● Audio files – $500

● Video Rendering – $50 per hour

● B-Roll – Additional 25% on top of shooting costs

● Miscellaneous Fees – $500

Now, let’s consider the average length of a product explainer video to help you get a finished idea of what production costs for this project will be like. The average product explainer video is about 1 minute long.

Remember, this is an average which means that your product explainer video may be shorter or longer than this. However, the most effective explainer videos are in the range of about 1 minute up to 90 seconds at most. You begin to lose audience attention after 90 seconds and, with video production costs being a significant influence in your marketing budget it’s best to keep your product explainer videos within the most engaging and influential range so that you can maximize your ROI.

What’s a Product Explainer Video Cost?

That’s the key question — how much does a product explainer video cost? The answer, since most of these videos are 1 minute to 90 seconds in total length and the average cost of video per finished minute is $3000 you can expect your product explainer video to likely cost somewhere between $3000 and $4500. This figure and the fact that product explainer videos can easily cost even more, to the tune of $10,000 per finished minute or $10,000 to $15,000, may alarm you, but consider the work that goes into these projects. Each product explainer video:

● Takes weeks to produce from start to finish.

● Involves multiple talented team members that work together for the success of your video campaign.

● Multiple steps through pre-production planning, shooting, and post-production editing.

● Potentially hundreds of hours of work to finalize.

Contact Beverly Boy Productions today to learn more about great production explainer videos. Remember, great product explainer videos are well worth the investment because they can help your customers feel better about the products they have purchased and they can increase your conversion rates. Team Beverly Boy can’t wait to produce your next product video – give us a call!