How Much Does a Motion Graphics Video Cost?

If you’ve ever thought about adding motion graphics video to your marketing mix, you’ve probably asked, “how much does a motion graphics video cost?” And, if you’ve ever asked a production company or animator, you’ve likely received answers that are extremely varied, if you received an answer at all. Cost is hard to define without additional details about the project, but as a general rule of thumb, the average basic cost of motion graphics video is between $1,000 and about $5,000 per finished minute.

Gathering Cost Data

In order to get the most data on motion graphics video, you’re going to need to call several production companies and ask a lot of questions. Cost is something that many production crews will keep under wraps making it hard for potential customers to find out what they can expect to pay for the video content that they want produced. The truth is, most companies will prefer to take time out to try to “sell” you on their products rather than just give you a quote or a per minute estimated cost for motion graphics video.

While this makes sense for the production crew, it makes no sense for the consumer — and it can be frustrating! We realize that many of our clients have hit roadblocks when trying to figure out the answer to their question, “How much does a motion graphics video cost?” If this sounds like you, the best advice we can provide is to have a clear vision in mind, and an estimated time length for your motion graphics video, before you call and ask for quotes. This way, you can compare quotes between each artist and production crew side by side to decide what’s best for you.

Factors to Consider

When you receive any quote on motion graphics video, consider the following influential factors that will likely play a key role in the price that you are quoted:

• The credibility of the production crew. A crew with high credibility and a five-star rating will most certainly charge more, but you get what you pay for!
• Challenge of the project. A project that is more difficult to produce will likely be more expensive, too.
• Total running time. Motion graphics video is quoted for the duration of the total video, so the longer the video running time, the more you will pay.

Budget

Looking to limit the total cost that you acquire for motion graphics video? There are some steps you can take to keep your motion graphics video budget in check including:

• Preparing in advance and taking your time in the planning process.
• Including mixed media instead of the heavy use of 3D graphics or other elements that are costly.
• Staying simple and scaled-down. Simple graphics are almost certain to save you time and money.
• Repurposing past content. Get the most out of your graphics, reuse what you’ve created in the past!

Still wondering, ‘how much does a motion graphics video cost?’ Give Beverly Boy Productions a call.