How Much Do YouTube Video Ads Cost?
The addition of a YouTube video advertisement to your marketing strategy can help you grow your following and increase conversions for your business. But how much do YouTube video ads cost? And, can you afford to create professional-quality YouTube video ads that will be worthwhile for your business?
These are very common questions that should arise when you consider the addition of YouTube video advertising to your current marketing strategy. While it’s hard to define an exact figure, we’re breaking down the potential cost of YouTube video ads and what you can expect from a professional video production crew.
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Length of YouTube Video Ads
First, let’s consider the total length of a YouTube video advertisement. The most common standard length for a YouTube video ad is between 15 and 20 seconds but ads can run up to 3 minutes in total length. It’s up to you whether you want to create a short, punchy ad that spans just a few seconds or you want to invest the time, effort, and budget into a longer ad that the viewer could potentially skip.
Video production rates vary. Generally, a standard video can cost anywhere from $1,000 to more than $20,000 per finished minute to create. This means, that if you consider a 1 minute YouTube video ad then you can expect a potential production cost of somewhere between $1,000 and $20,000 to produce it. Generally, though, the product will cost substantially more than $1,000 and substantially less than the maximum of $20,000. Let’s say that video costs $3,000 to $5,000 per finished minute.
At this rate, your 1 minute YouTube ad will be between $3,000 and $5,000. But if you were to create a 30-second advert you could cut that price in half, or expect a rate of $1,500 to $2,500. This is often the case with new marketers that choose to produce the shortest possible video ad to work without risking a long ad that people don’t stick around to watch.
Additional Factors to Consider
In addition to the total length of YouTube video ads, there are several other factors that influence the total cost. When you hire a professional production crew to help you create YouTube video content you’re paying for a lot of different hands and professionals to work on the project. Here’s a look at some of the various professionals and their potential rates that figure into the total cost per minute of your finished YouTube video advertisement:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
So, the next time you ask, “how much do YouTube Video ads cost?” Think about all of the different people working on your project and how they influence the finished ad. Hiring a professional crew like Beverly Boy Productions to create your 30 second YouTube video ad can have profound results for your marketing