How to Choose a Video Production Company
Choosing the right video production company for your video project could be the difference in whether your film succeeds or you feel like you wasted a lot of time and money. The video production company that you choose will have a very important role in reflecting your brand in a video. It’s important to choose a company that will make a great impression on your target audience, but what steps should you take to choose a company to work for you?
We’re showing you what you should look out for when choosing a video production company to help with your production. From the early stages of portfolio review to the final stages of contracting the company to begin production, Beverly Boy is with you every step of the way.
To learn more about our services, give us a call at 888-462-7808. We’re always happy to help.
Step 1: Review Portfolio
If you don’t like what you see in the portfolio, you probably won’t be happy with your finished video. Therefore, the first and easiest step we recommend when choosing a video production company to work with is to check out their portfolio.
A worthwhile production company will have their portfolio visibly accessible on their website for potential customers to view. If you have trouble finding the portfolio, don’t be afraid to call them up and ask for a link.
The portfolio should also include testimonials from real customers that have worked with the production company on various projects. Review the testimonials to make sure that past customers are happy with what they received.
Step 2: Compare the Portfolio to Your Project
Does the production company have a portfolio of animations and you’re looking for something absolutely realistic? You may not want to hire a company that doesn’t specialize in producing videos that are at least somewhat in line with the creative vision for your project.
As you review the portfolio, consider how it compares to what you would like done for your business. Make sure that the company you are considering will provide a finished project that is in line with what you want.
Step 3: Ask About Project Management
Once you’ve decided on a potential video production agency to work with, you should contact them to start the process of getting to know how their project management works and what you should expect.
It is very important that you fully understand the project management before you begin so that you do not face any points of dissatisfaction or any surprises along the way.
As you ask about the way your project will be managed, consider the following questions:
- Will you brainstorm ideas for me to make a decision on before production begins?
- Will your ideas match my creative vision and what happens if they don’t?
- Will a professional scriptwriter provide the script?
- Will you provide talent or will another company be called in for casting?
- Will you provide all the necessary equipment or will there be additional needs?
- Will you scout locations for the set or will that be something I have to do?
- How many edits are included in the production rate?
Step 4: Discuss Marketing
Once you have hammered out the appropriate project management for your video, you will need to talk with the production agency about video marketing and distribution. Will you market the video yourself or will they help you with that?
Remember, that marketing the video is equally as important as producing it. Without promotion, the video will not be seen. If you’re not familiar with marketing, or even if you understand marketing, video marketing can be a separate challenge.
A video production company should be able to help you with the marketing of your video. Ask them to prepare a marketing plan for you before your production is complete.
Step 5: Consider the Team
Ask about the qualifications of the production crew on staff. Do they have credentials that you are satisfied with? Are there enough crew members to take on your project? Will there be a personalized approach?
At Beverly Boy Productions there is no shortage of production staff to work on your video project. We hope this helps you understand how to choose a video production company. For more information give us a call at 888-462-7808to discuss your project further.