Top Types of Patient Education Video Production for Your Practice

The production of patient education videos can improve customer satisfaction in your practice. In fact, both in your practice and outside the practice, healthcare video marketing plays a very important role in the satisfaction of your patients. As the use of the internet to learn more about healthy living and improved medical care grows, and as more organizations turn to Telehealth as a way of improving patient access to care, patient education videos are more important than ever before. Consider these top types of patient education video production for your practice to educate, engage, and entertain your patient audience.

Animated Patient Education Videos

While live action videos have long been the chosen method of delivering patient education, more and more practice owners are finding animated patient education videos to be a viable option to provide patient training. Particularly for complex topic delivery, animated patient education videos help to provide patients with an easy to follow format that makes learning about complex medical topics a bit simpler to grasp.

A variety of types of animated patient education videos can be created. From whiteboard animations to 3D renderings of complex medical equipment or technologies, the approach that is chosen often depends on the overall complexity of the project at hand. Many animated videos are the result of a mix of production processes that combine to provide amazing healthcare education.

 Healthcare Marketing & Advertising Videos

Not all patient education video production tasks surround the delivery of specific guidance to existing patients. Healthcare marketing and advertising videos are used to attract additional patients to the practice. Video marketing may also be used for things like encouraging Telehealth among patients or encouraging new treatments to certain patient groups.

If your practice is struggling to bring on new patients, or to educate existing patients about the various services that you provide within your practice consider patient education video production that focuses specifically on marketing and advertising to help you out. Videos that build up patient confidence in your practice can be especially valuable to building a stronger overall patient following for your practice and to encouraging them to connect with your healthcare brand.

Patient Education Videos that Tell a Story

Throughout the process of patient education video production for your practice, there will be many instances in which the use of patient educational video content can tell a very specific story that resonates with and connects with your patients. Storytelling is a very unique method of communicating important messages to a target audience. 

Throughout healthcare, the use of storytelling videos that provide patient education for your practice can serve a number of specific functions. They’re great for communicating important facts and figures, they can be used to increase awareness within the medical community, and they are excellent for building a strong sense of empathy and connection among your audience. 

Anytime you can use storytelling in your healthcare video content, whether it’s for marketing videos, patient education videos, or something entirely different, this technique helps to target unique subsets of your audience and deliver important content that they can resonate with and feel connected to.

Medical Explainer Video Production

One of the most widely used forms of patient education videos is the medical explainer video. In fact, patient education video production that is focused on the creation of medical explainer videos can encompass a wide variety of topics relative to how to use various medical equipment, how to understand various medical procedures, or what to expect with different medical diagnosis.

Explainer videos can also be used to teach or train both patients and healthcare providers how to properly use medical devices, what to expect during a medical procedure, or how to maximize their safe use of a particular healthcare product or service. The production of patient education videos which provide detailed explanations and unique tutorials or guidance requires a patient education video production crew that is knowledgeable about healthcare and medical services. 

At Beverly Boy Productions, we’ve spent many years producing healthcare education videos and reality based medical content on film. Give us a call to learn more about producing a medical explainer video that you can use to teach or train your healthcare providers or your patients on a wide variety of important medical concepts relative to your practice.

The use of both live action and animated video content throughout your healthcare practice can help you to meet your audience where they are and provide them with the instructions or educational content they need for healthy living. At Beverly Boy Productions, we take the production of any healthcare content particularly serious. To learn more about our past patient education video production projects or the outcomes of our healthcare marketing video content for past clients, give us a call! We can’t wait to assist you with your next big patient educational video series.