Benefits of Producing High Quality E-Learning Videos that are Interactive

A traditional video can have a number of educational benefits for student learners including improved visualization of topics and stronger content retention, but what about interactive videos? Producing high quality e-learning videos that are interactive for your target audience can have many major benefits including longer audience engagement, increased audience understanding, and improved audience understanding of course content. 

You might be surprised to learn that the benefits of producing high quality e-learning videos that are interactive are substantially greater than the benefits that come as a result of student learners watching a linear video. Where a linear video provides very limited functions such as pause, play, and rewind or fast forward and interactive video provides bookmarking of video content, repeat or replaying of content, quizzes to reinforce content and various other valuable interactive benefits.

The majority of the benefits that are most widely touted for producing high quality e-learning videos include personalization, deeper engagement, improved user experience, and stronger conversions.  Follow along as we address each of these benefits in greater detail.

Improved Audience Understanding & Insights

Audience insights are an important factor to successful video execution. These insights include your knowledge or understanding of how your audience engaged with and used your video content. You can gain audience insights through analytics to determine user preference, viewer progress in various learning modules, and what types or styles of content do and do not work well for your audience.  How you use the insights and understanding that you gain from your video content can greatly impact the success of your future videos in addition to the video at hand.

Deeper Audience Engagement

Audience engagement is an important aspect of producing high quality e-learning videos and the more you incorporate interactive elements into your video content, the higher your overall audience engagement is going to be. Statistically, people engage in interactive videos 44% longer than they do in linear video content. They are also 3 times more likely to engage with a video that is interactive. Therefore purely producing an interactive video that your audience can connect with is more likely to reflect deeper audience engagement than any other form of video content can.

Stronger Audience Personalization

You want your audience to feel like the video content you produce is built FOR them. The more you can personalize your video content to meet the unique needs of your target audience, the stronger the learning outcomes. Producing high quality e-learning videos that are interactive will allow you to personalize your audience’s experience in any of the following ways:

• Create personalized learning paths that allow the audience to choose a preferred action and immediately see the outcome of their choice.
• Create hotspots that allow the audience to immediately get additional information about various points within the video that might be supportive or important.
• Create 360° video views so that your audience can see different areas of a video and explore the surroundings.

Of course these are just a few of the potential ways that your interactive videos are going to create greater audience personalization. Choosing personalized learning outcomes that apply to your actual course with help your audience gain more out of the class and walk away with greater knowledge.

 Increased Conversions

With deeper insights, and stronger decision making, you’re bound to start producing high quality e-learning videos that are interactive and that produce higher overall conversions for your brand. Increased conversions come as a result of actively incorporating interactive elements into your video content to reinforce messaging and improve audience engagement. In fact, statistically, interactive videos has the power to convert at up to 11% more than a linear video. 

Annotated videos have just a 1% conversion rate whereas interactive videos have an 11% overall conversion rate. Virtually anyone that is using video to teach or train a course would almost certainly love to have higher overall conversions. All they really have to do is give interactive elements within the video a try!

Stronger Learning Outcomes

Producing high quality e-learning videos that are interactive can help you to establish stronger learning outcomes for your student audience. These kinds of videos are largely incorporated into educational programs, corporate training, and a variety of other learning experiences. Presenting content in a way that is learner friendly can have many positive impacts on the success of the student. 

As you can see, producing high quality e-learning videos that are interactive have a variety of potential benefits that are largely contingent upon the way the content is delivered.  When you deliver your content to your audience in a way that allows them to actively engage and interact with the course, you can expect higher conversions, increased audience understanding, and improved engagement as well as many other potential benefits.

For help producing high quality e-learning videos that are interactive, give Beverly Boy Productions a call. We’ve got decades of experience in the industry and can’t wait to assist you with your educational video projects. From beginning to end, we’re with you to create an educational experience that your audience loves!