School choice has become a household term. Within primary and secondary schooling, parents are more capable than ever to provide their children with alternatives to just the public-school system in which they reside. Additionally, the options for post-secondary education are equally as vast. As the selection of educational institution options has increased, so has competition between these schools. It has become necessary for individual schools and districts to set themselves apart to maintain enrollment and attract a student body that believes in the mission statement for any specific school. At Beverly Boy Productions, we understand first impressions are crucial. So, whether it be a primary school promotional video, college admissions video production, or anything in between, we will create a satisfying video of your institution through the lens of a first-time parent or student at an affordable cost.

Types of School Marketing Videos

There are three main types of video marketing for schools. The first kind of school promotional video production is the “attractor” video. These videos specialize in highlighting what offerings your school has that makes it unique. Perhaps your school has a specialized certification program, dual enrollment with a local college, or exceptional sports teams. Having these specialties advertised is an effective way to draw attention to your accomplishments. The second kind of school marketing video production is for student recruitment. This is most effective for university enrollment videos and charter or private school promotional videos. These videos allow potential students a glimpse into the specifics that make your school unique and draw in the students that would be a good fit for the mission and vision of your school. The last type of school marketing video is for community relations. These videos showcase all achievements of excellence within your institution to be marketed to community partners. This type of video content is successful in fostering conversations with local to national businesses, organizations, and charities to work directly with your school on various projects. This helps with fundraising, donations, and building a healthy culture of collaboration within a community.

Build Community Relationships

School promotional video production is a fast, cost-effective, and transparent form of communication between your institute and all its stakeholders. Video content can be distributed across multiple platforms and reach from the local to the international community in a matter of minutes. Whether your video content is digital marketing for charter schools new to an area, or a long-standing institution reaching out to prospective families and local community partners, school promotional videos can be used to achieve all in a timely yet personalized manner. Opening these lines of communication will create and foster relationships to maximize the success of your school.

What’s the Process?

The first step in showcasing your esteemed institute of education is to contact Beverly Boy Productions as your school promotional video production company. Once connected, you will quickly be partnered with one of our skilled producers who will start the process for you. Your first step in the process is to speak with a producer to explore what type of promotional video you need and fine-tune your vision. After that, our team will organize and take care of all the necessary setup to complete your project while keeping your production as authentic as possible. Once the footage is complete, we will reach out to you for any final input on editing to ensure a quality product. Once the final cut is finished, you will have access to share the footage as many times and over as many platforms as you need.