How to Use Customer Testimonials to Grow Your Business 

Customer testimonial videos are an integral part of building consumer trust for your brand. Unfortunately, few business owners truly understand what it takes to use customer testimonials the right way. Do you know how to use customer testimonials to grow your business or are you just scraping by with a few reviews here and there, hoping for the best? 

There’s definitely more to using customer testimonials to grow your business than just posting a few “nice” words to a page. However, when done the right way, customer testimonials can provide a powerful boost for your brand driving conversions and sales to entirely new levels. Everything from social proof to SEO relies on customer testimonials, so it’s time you learned how to use customer testimonials to grow your business once and for all!

Include Customer Testimonials in Social Media Marketing as Social Proof

If you’re not already incorporating your customer testimonials into your social media marketing, you’re missing out on tons of social proof that could be generating substantial leads and conversions for your brand. In fact, in some industries, social proof is the only thing that you need to succeed online!

How can you use customer testimonials to increase your social proof and grow your business? Consider asking your top customers to provide social media reviews for your business. Whether you create video testimonials or you choose to ask these customers what they’ve been able to accomplish with your brand so that you can create a video case study out of the data, the result is a powerful testimonial that will provide prospective customers the social proof they need to make the decision to support and follow your brand. 

Include Customer Testimonials on Home Page as an SEO Booster

The use of customer testimonials on your homepage can be a powerful means of boosting your SEO. Not only will Google rank your Maps listings higher if it has more testimonials or reviews, they’re likely to increase your website ranking if you’ve got the right approach, too. In fact, customer testimonials can be a powerful means of increasing your SEO rankings because at bare minimum, customer testimonials keep your prospective customers on site longer, limiting your bounce rate and increasing your time on site which are key ranking factors responsible for driving up your rank in the SERPs.

Consider placing customer testimonials in the most prominent locations of your website so that your visitors will see them and so that you can garner the most value from them. Keep in mind that customer testimonials should also be on landing pages to improve your conversion rates and increase sales for your brand.

Include Customer Testimonials in Top of the Funnel Content

Including customer testimonials in your top of funnel content will increase the ability for your brand to drive prospective customers towards the bottom of the funnel where a purchase is likely. At the top of the funnel, you’re going to have content that is just reaching new customers who have little to no information about your brand. They lack trust. They lack knowledge. They lack the details that they need to make decisions about a purchase – but customer testimonials can turn all of this around, increasing trust, increasing knowledge, and increasing the likelihood of purchase.

Include Customer Testimonials in Emails & Other Marketing

It’s also important to use customer testimonials in your email marketing campaigns as well as in other forms or types of marketing that you may do. The use of customer testimonials in each of your campaigns has the power to demonstrate that your brand is trustworthy, has plenty of satisfied customers, and is someone that new clients or customers should consider for themselves. 

Including testimonials across your marketing channels is a great way to grow your business. Not only do customers rely on what others say more than they rely on what the business says, up to 90% of customers admit that they’ve made a purchase after seeing a customer testimonial that appealed to them.

A Few More Thoughts on How to Use Customer Testimonials to Grow Your Business

While there are many different ways and places that you can be incorporating your customer testimonials in order to grow your business, it’s also important to consider what constitutes a “good” customer testimonial. Remember, it’s more than just words on a page!  When producing your customer testimonial videos, make sure that they are:

• Representative of your top customers and relate to your target audience.
• Professionally produced so that they don’t look low quality.
• Natural and come from the customer’s mouth. They should not appear rehearsed or scripted.
• Information and include details that are specific to the customer’s experience. 
• Focus on the actual impact that your products or services have made on the customer.
• Include visual representations of the customer, the brand, or any other supporting information.

Ready to learn how to use customer testimonials to grow your business? Beverly Boy Productions will help you grow your brand. Give us a call!