Written By:

Video Production for the Home Building Industry in Houston

Need Video Production for the Home Building Industry in Houston? Contact our office today. Ideally, the home building industry yields over $120 billion with over 700,000 employees. The continuous success of the housing market as well as the probable comeback of the economy post-COVID 19 will lead to an increase in the number of homebuilders. That said, an unmatched marketing campaign is weighty for a chance to position yourself above the competition. Compared to other different forms of marketing media, making videos for homebuilders in Houston is something to include in your marketing efforts, if you are part of the 400,000+ home building businesses across the U.S. We also service businesses in nearby cities like West University Place, Bellaire, Jacinto City, and Galena Park.

[blog-contact email=”email” label=”Get a Houston Home Building Quote Now!”]

There are many reasons as to why video production is an influential marketing tactic for home building. It delivers your message to your audience, creates awareness for your company, fills your pipeline with prospective clients that are ready to do business, and helps in retaining your current clients. At Beverly Boy Productions, we partner with professional home builders to create compelling promotional videos, top-quality interview videos, and customer testimonials that give optimal results and move your business to new heights. Our team will work with you to show potential customers what your business is capable of achieving, and the impact you have on clients. As a result, this will engage your audience and allow you to attain your marketing and internal communication targets.

Promotional Videos for the Home Building Industry

Showing the world what you build provides transparency, which boosts productivity and safety, and in the end building of trust with potential clients and stakeholders. Promotional Video Production for the Home Building Industry in Houston enhances visibility of your business to potential customers while maintaining your current customers. Quality visual representations of your homes will capture the interest of prospective customers who may call to inquire about your products, and likely return as a paying customer.

 

Short and engaging videos for home building companies can present your new homes to your target audience, as well as introduce you  as the best in the business. Videos are suitable for television advertising, but especially incredible and effective across online platforms like the website, social media pages, and email campaigns. The average Internet user spends around two and a half hours on social media daily, that is more than enough proof for home building companies to utilize online video marketing. For instance, you can start off by producing 30-second marketing videos that can engage viewers, increase the number of customers, and share your homes across your social media outlets.

Marketing Videos for the Home Building Industry

It is evident that video marketing is highly effective, because over 82% of the Internet consists of video content. Video production for the home building industry in Houston is a phenomenal opportunity that you can use to direct traffic towards your business.

Videos are a marketing tool unlike any other, they are effective whether you intend to show off your single-unit homes or explain the details of your constructions.

Here are some of the benefits of video marketing:

   • Spreading the word about their business, brand, products, or services
   • Establishes the business as an authority in the home building industry
   • Increases brand authenticity, building trust and credibility with clients
   • Influences buying decisions (90% of customers say a video helps them make a buying decision, according                 to Forbes)

This type of marketing offers a compelling and long-lasting way of connecting with your targeted audience, while you share your homes and services across the world wide webGive us a shout if you also require video services in surrounding counties like Waller County, Harris County, Brazoria County, and Wharton County.

Different types of marketing videos that can be used for marketing your homes, or even your home building company are:

   • Listing Videos
   •  Interview Videos
   • Live Q&A Sessions
   • Home Buyer Advice Videos
   • Special Offer Videos
   • Neighborhood Videos
   • New Construction Model Video Tours
   • Virtual House Tours

Training Videos for the Home Building Industry

Saving time and money is a major goal for any business. At the same time, all companies want to provide proper training to their workforce. Everyone from masonry workers to customer care representatives are important if your business is to run like a well-oiled machine. Personalized training videos simplify the process of training employees, eliminating issues that come with traditional in-person training. This saves business owners and leaders more time and money, all while taking all the required measures to ensure that their home building professionals are learning the latest industry best-practices in an engaging way.

Also, training videos:

   • Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they        would with manual training
   • Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of                   communication and training such as scheduled in-person training or written manuals
   • Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to                           about 20% of what they read
   • Will make employee training more effective while reducing training costs; each video can be used over and               over again, and improved comprehension makes videos 83% more effective

Videos are a simple and accessible way to engage your home building professionals while keeping training uniform throughout your business.

Interview Videos for the Home Building Industry

It is easy to think about the job application process when you hear interview videos. However, interview videos for the home building industry include two types of marketing videos. One, expert interview videos for the home building industry which are videos that feature your industry leaders talking about your business culture, project execution, and company goals. And two, customer interviews that share what current customers have to say about your business and its services.

BBP camera crew 1-10

[blog-contact email=”email” label=”Get a Houston Home Building Quote Now!”]

The best way to build brand credibility and customer trust is through the production of expert and customer interview videos. When it comes to expert videos, you can use it to share the perspective of managers and leaders in the industry to help future customers better understand the product or service they’re receiving. And with customer videos, you can use it to share the experiences of past clients with prospecting customers. Ultimately, both interview video types both offer insight that will drive more customers toward your business. So, invest in the Video Production for the Home Building Industry in Houston and see your marketing efforts bearing fruits.