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What’s a 90 Second Brand Video Estimated Cost?

Many production companies estimate the total cost of finished film per minute to be in the range of $1,000 to $10,000. With this in mind, a safe per minute estimated cost of $5,000 would make sense.

Determining a 90-second brand video estimated cost than would really depend on the underlying factors relative to production. One could estimate a brand video of 90 seconds to cost somewhere around $7500 ($5000 x 1.5) but the truth is, many 90-second brand videos cost significantly less, and some cost significantly more than this estimate.

So how do you budget for the 90-second brand video estimated cost? The answer, it really depends on your project needs. Every project is different.

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Estimated Production Costs

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Before you budget out the cost of a 90-second brand video, it’s a good idea to familiarize yourself with the estimated production costs that will be associated with your video. For example, there are fees associated with studio rental, equipment, and video rendering.

Additionally, you can expect fees associated with the following:

● Director – $25-$250 per hour

● Script Writer – $60-$150 per hour

● Editor – $60-$175 per hour

● Cameraman – $25-$400 per hour

● Actors – $50-$500 per hour

● Equipment – $25-$100s per hour

● B-Roll – Additional 10-50% of total shooting costs

● Miscellaneous fees – $100-$1000s 

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Rule of Thumb Pricing for a 90 Second Video

As a good rule of thumb, production crews like to estimate that your video will cost about $3,000 to $7,000 per finished minute. This figure is still so open though, it can be hard to determine a 90-second brand video estimated cost with this. You’re still looking at a variable of between $4,500 and $10,500 if you use these figures. A difference of $6,000 which most companies do not just have to budget with.

Let’s take a look at the factors that are certainly going to cause changes in your total 90-second brand video estimated cost:

● Graphics and the addition of special effects. This can increase your cost.

● Editing changes and frequency of production alterations. This can increase your cost.

● The elaborateness of the video production. Is drone footage necessary? Do you really need that crane shot?

● Equipment needs. Again, is that crane necessary? Can you get away with something a little less involved?

● Camera crews. Do you really need 4 cameramen? Can you get away with using 2 more effectively and efficiently?

● Shoot schedules. Cutting the shoot time by a single hour can save hundreds or more.

Beverly Boy Productions can help you define a 90-second brand video estimated cost based on the vision that you have for your project. Give us a call to learn more about budgeting for this type of branded video content!

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