How Can a Local Brand Marketing Video Improve my Conversions?

If you’re looking for ways that you can use video to improve your conversions, it’s very important to first fully understand the role that video plays in your local marketing campaigns. Like various other types of content, video provides a very unique user experience that can be used to generate increased audience focus, heightened awareness, and higher audience engagement for your brand. All of these factors have the potential to influence higher overall conversions for your brand.

Fortunately, there are a wide variety of video options that you can use if you’re focused solely on the conversions that you generate with your video marketing campaigns. Producing a local brand marketing video that shows off your business is a great way to increase conversions. Follow along, we’re showing you how!

Types of Local Brand Marketing Videos 

Before you can employ a local video marketing strategy for your business, you’ve got to figure out what types of local brand marketing videos are most important to your strategy. Fortunately, there are a wide variety of local brand marketing videos that you could use for this purpose. Just check the following types of local brand marketing videos;

• Brand story videos – these are short, engaging videos that share the story behind your brand.
• Testimonial videos – these are short, customer focused videos that share client satisfaction with your brand.
• Case study videos – these are longer-form videos that share the solutions that you’ve provided for past customers or clients.
• Explainer videos – these are generally short videos which explain a concept or topics. They can provide insight into a wide variety of topics relative to your brand.
• Demo videos – these are short, informative videos that help the audience see how to use products or services relative to your brand.
• Corporate Culture Videos – these are short, engaging videos that provide an insider’s view of your business or brand.
• How-to videos – these show how to perform a particular task or concept that is relative to your brand.
• Branded videos – these are videos that incorporate your own branding but which might not otherwise directly focus on your business. They’re great for increasing audience awareness.

How do Local Brand Marketing Videos Increase Conversions?

Now that you’ve got a wide variety of potential video types that you can create, you’re probably wondering how any of these videos increase conversions for your business? There are a number of ways that you can use a local brand marketing video to increase conversions for your brand. The process generally starts with posting local brand marketing videos to your website which will help to increase your SERP rankings. According to Google, a single video posted to your website can increase your rankings and will improve your potential to rank first page.

Once you’ve posted a local brand marketing video on your website, you can also consider the inclusion of video in your email campaigns. The use of video in your email campaigns has the power to:

• Increase CTR by 200-300%.
• Increase CTR by 65% when the word “video” is included in your video subject line.
• Increase satisfaction among email subscribers. 54% prefer video.
• Increase amount of time spent reading or engaging in your email.

Video doesn’t only increase your conversions in your email campaigns. You can share videos on social media to increase your conversions, too. In fact, a local brand marketing video can improve your conversions on social media in a variety of ways. For instance:

• Video posts on social media get 48% higher views.
• Video is preferred by 73% of social media users.
• Video on stories are the most valuable content according to 25% of marketers.

In addition to all of the statistics above, the use of local brand marketing video content can improve your conversions in a variety of other ways, too. No matter how you intend to use the video content that you produce, conversions are almost guaranteed if you’re creating video content that resonates with your audience and specifically targets them.

The use of local brand marketing video to improve your conversions is really something that you can’t afford to overlook. Whether you’re posting videos to your website for increased SERP rankings  which can lead to higher conversions or you choose to incorporate video into your email marketing and social media marketing campaigns, doing so is bound to improve your conversions.

At Beverly Boy Productions, we regularly work with brands that are looking for ways to actively increase conversions and have questions about the role that local brand marketing video will play in the process. If you’re looking for ways that you can maximize your use of video to increase conversions for your local business, give us a call! We can’t wait to help you!