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Recruitment Video Production to Attract & Retain Talent

Recruitment Video Production to Attract & Retain Talent

If you’re not already employing recruitment video production to attract and retain talent, you could be missing out on a substantial amount of quality contenders for your brand. Recruitment videos should make up a large portion of the overall marketing initiatives for your brand, especially when recruiting new talent or seeking to retain talent. According to recent HR trends, the resources and required efforts involved in recruiting and enlisting the right working talent is more complex than ever before, but recruitment video production can help!

Video is increasingly becoming a means of interacting with probably candidates for a variety of recruitment activities online. If you’re not already employing the likes of various recruitment videos, you could be missing out on top talent that could potentially be attracted or otherwise retained for your future success. 

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Benefits of Recruitment Videos

Say what you wish, if a picture is worth 1,000 words, a video is probably worth millions upon millions of words!  Recruiting videos are increasingly popular among brands, but they still have not become the most common marketing practice across the board. Many marketers are still on the fence as to how to properly employ recruitment videos for their marketing and advertising efforts.

However, those that know – know! There are many benefits to recruitment videos and recruitment video production can be widely used to attract and retain qualified, professional talent for the team.  Just consider these major benefits of recruitment videos:

  • Recruitment videos help you reach a larger audience.
  • Recruitment videos help you to stay competitive in the recruitment industry.
  • Recruitment videos are ideal for targeting talent from the millennial generation.
  • Recruitment videos will help you save money on other recruiting initiatives.

Naturally, the benefits of recruitment videos are really based largely on how you fit them into your marketing practices and what you allow this type of content to do for your brand.

Recruitment Videos Fit Your Culture

The great thing about recruitment video production is the fact that recruitment videos are more likely to fit into the culture of your business than any other style or type of marketing option. You can use recruitment videos to show off the authenticity of your business to attract new qualified talent, but don’t stop there. Consider also using recruitment videos to form an organizational culture that shows employees what it’s like to be a part of your brand.

More often than ever before, new employees are looking for workspaces where they can fit in and culturally feel comfortable. Recruitment video production that focuses on showing off the corporate culture of a brand including things like what a business is like, where the brand operates, how the team operates, and what aesthetics or special personalities make up the company’s best selling points are likely to generate the highest overall buy in.

Recruitment Videos Increase Employer Branding

You might not realize but the steps you take now as an employer to bring branding to the forefront of your business play a key role in how top talent will view your brand. Visually showing off what a company does, how it operates, and what it’s like to be a part of a brand will speak volumes to potential new hires over things like static image posts.

Recruitment video production that focuses on the incorporation of recruitment videos as a means of delivering accurate representations of an employer, the branding of the business, and what it’s like to be a part of a brand can be highly influential in attracting and retaining top talent.

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Types of Recruitment Videos to Produce

Not sure where to begin with recruitment video production? You’ve got a wide variety of options available to assist you. Consider the following types of recruitment videos to put in your arsenal in marketing to top talent that will be productive and potentially profitable for your brand:

  • Fact-based recruitment videos that show off the facts of a corporate brand.
  • Virtual tour recruitment videos which show off the behind-the-scenes tours of your business.
  • Live event recruitment videos which share a live or virtual event with prospective employees.
  • Historical recruitment video that show off the history of your business and how it came about.
  • Inspirational recruitment videos that show off what the values are behind your brand, what your mission is or other basic inspiration to be a part of your brand.

At Beverly Boy Productions, recruitment video production is a process we take very seriously. To learn more about attracting and retaining recruited talent that will assist with you and your brand, give us a call! We will put more than two decades of skill and talent to work in producing top quality for your business. Our recruitment video production is the ideal process for attracting and retaining professional quality team members and talent for your brand!

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