5 New Hire Video Ideas to Rock Your Employee Orientation
Attracting top talent to your business is one of the biggest costs that go into running a business, and sadly, many companies don’t do what it takes to ensure those new hires don’t walk out within the first 45 days of being hired. Statistically, 23% of business startups report failure due to not having the appropriate team in place. Additionally, 20% of employees that are hired without proper new hire video onboarding or some form of employee orientation will walk out of the job in the first 45 days. It’s very important to establish new hire techniques and employee orientation programs that help employees to feel comfortable and excited in their position — and yet businesses slack here — why? There are tons of ways to produce new hire video content that your employees will love (and that stands to keep them around longer). We particularly enjoy these 5 ideas.
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1. Show Corporate Culture
If you’re thinking, “but this isn’t a corporate culture video.” You couldn’t be more wrong! New hire video content should almost certainly include some corporate culture to help the new employee to feel the culture that is part of the job. Now is the time for this employee to start connecting with the team and the culture that makes up the workplace. Leaving corporate culture on the sidelines will leave new hire employees feeling left out. Further, showing off corporate culture right from the start helps new employees to immediately see the teamwork that makes up the brand — and helps them to feel like a part of that team!
2. Show Core Product Lines
This is especially true in new hire video content that will be delivered to the sales team or to an employee that will provide customer service. Any employee needs to have a key understanding of the products and services offered by the business and delivering the core product lines in the initial employee orientation gives employees something to be proud of. Don’t just discuss product lines, showcase what makes them special, what customers have to say, and how the products contribute to the success of the business — this way new hire employees feel happy to be a part of this.
3. Behind the Scenes Culture
New hire video content that showcases the culture behind-the-scenes helps to build excitement for new employees. Showcasing what work life is like for those employees that are already a part of the team. Professional views of what takes place behind the scenes on the job will also give employees intricate insight into things like dress attire and what they can expect their typical day to be like at work. This will put minds at ease in the coming weeks when they look to connect with the team and feel like part of the team.
4. Use Entertainment to Influence Employee Connections
The use of entertainment to influence employee connections in your new hire video content can further help your newly hired employees to feel more connected to the job. Offer up a new hire video that showcases some of the top representatives of the business sharing something funny. Something non-corporate and less formal will help the newly hired employees to feel more at ease. Consider even a Q&A panel that allows employees to learn answers to some of the hard to ask important to know questions — this will help build trust among the employee crowd. The use of actual people in the video will build a level of humanization into the brand too. Showcase to new hires that not only is this a fun place to work — but that the people are fun to work with
5. Show Employees Working & Succeeding Together
Showcasing employees working together and succeeding with one another will help your new hires to see the value of working for the business and the importance of a team effort. This type of new hire video idea can even be taken a step further to highlight various teams within the business and the value of their teamwork contributions to the business. The goal here is to showcase the corporate culture and to help the new employee orientation program show off how employees each contribute to the growth and success of the business — this way, new employees will want to be as much a part of the growth and success as the existing employees.
Ready to create new hire video content that your new employees will love? Give Beverly Boy Productions a call today! We’ll get to work right away in creating top-quality new hire video content that will bring your team and trainees together for the success and good of your business — you won’t be disappointed!