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How to Build a Networking Business Using a Sizzle Video

Building any networking or coaching business requires that you prove to those you’re marketing to that you have the skills to build a following and to market to your tribe. Learning how to build a networking business using a sizzle video is a task that will certainly require some advanced techniques and specific understanding of marketing, networking, and advertising. This is your opportunity to promote yourself as someone that has the distinct ability to build a strong following among a particular audience. 

If you’ve never built a networking business before, or you’re new to the creation of sizzle reels, all of this might sound kind of complicated, but stick with us! Building a social following, and promoting yourself through social media, your website, and your own branding will help you to begin to build up your networking business. Then, creating a sizzle video that highlights your key skills, achievements, and coaching or networking success will build trust and further following for your brand.

What is a Networking Business?

A networking business is basically all about branding yourself and building a network of people that will follow you and take your advice.  Sometimes called a multi-level marketing or MLM business, the idea behind a networking business is to continue to generate more and more followers behind your brand through the sharing of information and services between various groups of people. 

Beginning a networking business is something that many aspiring entrepreneurs dream of, primarily because having a large following or network of people behind your business or brand can dramatically improve sales, buy-in, and conversions. But the exchange of information and ideas between those involved in the business to grow relationships requires distinct understanding of social media marketing and advertising. 

This is where the use of a sizzle video to build your networking business comes in.

What is a Sizzle Video?

A sizzle video is a short, fast-paced compilation style video that features a variety of video clips, live-action b-roll footage and other forms of media which showcase highlights or features of a business. For a networking business, a sizzle reel can be used to generate audience hype, increase awareness, and generate following for your brand. The sizzle reel is usually 1-2 minutes total length and includes background music that the imagery and footage is synchronized to as well as narration or voice-over that defines key details or information about the brand.

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Building a Networking Business with a Sizzle Video

Learning how to build a networking business using a sizzle video requires more than just an understanding of network marketing and what a sizzle reel is. Not just any sizzle video is going to magically build your networking business for you. In fact, building a networking business with a sizzle reel is going to require you to focus on how you utilize your sizzle reel to help your audience understand your business, what you offer, how you provide value, and what the benefits are to supporting your brand.

Networking businesses are generally based on selling a lifestyle or idea. Look back at any major networking business in the past and you’ll likely find a common denominator – they all create a visual dream for their audience and showcase a lifestyle that the audience wants a part of. Thus, your sizzle video should:

  • Generate awareness of your networking business.
  • Showcase a lifestyle that your audience can obtain by joining your networking business.
  • Represent an exciting and engaging environment that others would want to be a part of.
  • Deliver eye-catching and engaging insight into opportunities provided by the brand.
  • Represent your networking business in such a way that your target audience is compelled to follow.
  • Include a call-to-action that encourages your audience to convert.

Every great sizzle video for a networking business is going to showcase or highlight the advantages and important elements of a business while also showing off the potential success that followers can achieve. Not only will your sizzle video give viewers context and background details about your networking business, but it should also answer questions that audience members might immediately have about becoming involved in your campaigns.

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Quick Tips for Building a Networking Business with a Sizzle Video

Building your networking business with a sizzle video is all about knowing your audience and delivering content that stands out to them. Follow these quick tips for success in building your networking business with your sizzle reel:

  • Know your audience and create a sizzle reel that will appeal to them.
  • Share your sizzle reel on your website, social media, and email campaigns for increased conversions.
  • Keep your sizzle reel short and engaging. Your audience should feel hyped up and energetic when they’re done watching your reel. It should make them feel like they can’t wait to join your business!
  • Include a distinct call to action that requests the audience join, follow, or otherwise get involved with your networking business.

Learning how to build a networking business using a sizzle video is really about creating an amazing, professionally produced reel and then promoting yourself and your business by sharing the sizzle video on YouTube, your website, your email campaigns, your landing pages, and any of your social media platforms. With a high-energy sizzle reel, and  devoted marketing campaign, you can build a strong networking business that exceeds your audience expectations. 

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