How Much Does a Sizzle Reel Cost_

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How Much Does a Sizzle Reel Cost?

Sizzle reels can be produced to help your business showcase the key elements that are likely to produce interest among investors, potential clients, stakeholders, or other important audiences you wish to target. In fact, a sizzle reel is actually extremely important and can produce a substantial ROI, but how much does a sizzle reel cost? This 3-5 minute promotional video has a unique power to help your business get recognized. Here’s what you should expect.

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A sizzle reel will cost you between $1,000 and $10,000 per finished minute to produce. Most of these promotional videos are about 3 minutes long, so you can expect to spend between $3,000 and $30,000 in most cases.

Sizzle Reel Video Production Costs

BBP FIlm Crew

The costs that are incurred in producing your sizzle reel depend on the location that the reel is shot in and the various types of production skills that are involved in producing the content.

A captivating production that includes advanced engineering and several cameraman and crew will add to the expense, but the end result if your company looking like the true hero that it is!

Expenses incurred during sizzle reel production include things like:

  • Film Director – >$250 per hour
  • Script Writer – >$150 per hour
  • Cameraman – >$400 per hour
  • Editor – >$175 per hour
  • Actors – >$500 per hour
  • Equipment – up to 100s per hour
  • Studio Shooting – up to $400 per hour
  • Narrator – >$400 per hour
  • Audio Files – up to $1000
  • Video Rendering – up to $75 per hour
  • B-Roll – expect to pay a percentage between 10 and 50% of your total cost
  • Miscellaneous Fees – can cost very little up to 1000s extra

Producing the Best Sizzle Reels


The most high-quality sizzle reels will actually use special design elements and creative techniques to capture the interest of your audience.

Your production crew will use strategic techniques to capture quality visuals and employ innovative editing to produce a reel that your audience cannot get enough of.

Everything from the environment to the people, custom animations, and the use of advanced equipment will come into play and has a role in determining the final cost of your sizzle reel production.

Sizzle reels are used in a variety of settings. They typically deliver the best of the best in terms of detail and information that will make your company stand out. To learn more about the pricing of a sizzle reel or what goes into defining the costs, give Beverly Boy Productions a call!