Benefits of Interactive Video Production in Austin Texas

The use of interactive video content to teach and train is a growing trend among employers, marketers, and virtually anyone that creates instructional video content for their business. According to recent studies, 35% of marketers report that interactive video has increased their conversions by as much as 25% and employers report interactive video resulting in stronger engagement and overall retention of information. Certainly, if you’re considering interactive video production in Austin, Texas, you’ll be pleasantly surprised at all the benefits that come along with working with a professional.

What is Interactive Video Production?

Not sure what interactive video production is? Interactive videos are a form of non-linear video content that engages the audience through a variety of techniques which encourage interaction. Where a linear video has merely a stop and play function, interactive videos have a variety of opportunities for users to engage and interact with the content including:

• Hotspots that allow users to learn more about different concepts covered in the video.
• Links which take users to supporting content.
• 360° videos which show users an immersive environment from all angles.
• Branching which allows users to choose a path-based learning scenario.

There are even options for incorporating question and answer sessions into a video, quizzes and polls, and a variety of other interactive elements that will engage your audience. 

Benefits of Interactive Video Content

Depending on your video, there can be a lot of advantages or benefits to using interactive video content to engage your audience. These videos tend to increase conversions in marketing, and they increase viewer retention in training. Interactive video keeps the viewer engaged for longer, increasing overall time on the site as well as improving the engagement level of the audience.

In ecommerce, interactive videos have been found to increase click-through-rates and they improve sales figures on landing pages. They also simplify the messaging that is being provided to the user to encourage them to stick around and continue to learn and engage with your brand.

Interactive video content is incredibly popular, both among viewers and among creators. Creators love the fact that interactive elements inside the video can be tracked so that you can gather insights about your audience and what they’re engaging with within your content. Audiences love interactive video because it’s fun, and more memorable overall.

Why Hire a Professional to Produce Interactive Video?

If interactive video is so great, and so popular, it’s probably easy to produce, right? Wrong! When it comes to creating top quality interactive video content, it’s not a simple task. This is why it’s so important to hire a professional. If you’re in Austin, considering interactive video production in Austin, Texas then you really want to start to think about hiring a professional film crew to work with. 

Only a professional will understand how to maximize the potential of your interactive video content. They’re able to work with the many different types of software and equipment that is required for interactive video production, as well as to ensure that steps are taken throughout the production process to maximize the interactive elements that are incorporated into your video for maximum engagement among your audience. 

Professional interactive video production in Austin, Texas will ensure that:

• Your interactive video is properly planned during pre-production so that interactive elements are considered from the very beginning.
• Your interactive video includes interactive elements that apply to your target audience and are going to be most likely to increase conversions, engagement, or interaction. 
• Your interactive video is professionally produced with conversions and engagement in mind.
• Your interactive video is created in a professional manner so that it is ready to go up against the competition.

Before you hire a film crew to help out with producing an interactive video for your brand, consider the following:

• Ask about past interactive video projects and review them. You want to know that the production company is prepared to maximize the level of interaction and engagement among your audience.
• Ask for past references. You want to know past clients have been satisfied with their experience in working with the production company.
• Ask about budget and expense expectations. It’s important to know that you can afford the production company that you’re thinking of hiring.
• Ask about their timeline. You need to know that they’ll be able to produce the video within the time that you’re expecting for your project.

Beverly Boy Productions Specializes in Interactive Video Production in Austin, Texas

Still wondering where to call for your interactive video? Beverly Boy Productions specializes in interactive video production in Austin, Texas and has more than two decades of experience in the film production industry. We take every client seriously and put our best into each project that we produce. From interactive training videos, to interactive marketing ads, to gamified videos that attract your target audience and keep them around long-term, there’s no form of interactive video that we haven’t had experience with. We look forward to helping you achieve your goals in Austin, Texas, or anywhere in the country! Give us a call to learn more about hiring us for interactive video production in Austin, Texas!