5 Ways to Turn Existing Content into Video Content for Your Brand

Even if you’re totally new to producing video content, you’ve probably put a lot of time, money and effort into creating other forms of marketing content in the years past. Blog posts, sales pamphlets, corporate website content, all those text based documents or even image based documents such as info-graphics, that you’ve created in the years past still have their place in the marketing funnel today, but they may also be useful for something else.

Much like re-purposing video content, what if we told you that you could re-purpose old text content into rich, new video content that you can use in all of your marketing campaigns? 

We’re showing you how to re-purpose content so that you can get the top ROI for your marketing spend.

In fact, after you learn these 5 ways to re-purpose content that you already have into video content for your brand we bet you’ll have a full calendar of video content to share with your viewers. So let’s get started!

#1. About Us Page & Staff Pages

Bring the content you created for your “About” page and the staff credentials pages to life with video!

Not only will video be great to include on the “About” page but having a video that shares your corporate mission statement, values and staff details is also great for use on your social media pages, in your emails, and some of the footage that you use in the video may even be re-purposed into additional content for other videos that you produce for your brand.

Show customers what you’re all about!

#2. Old Blogs

Do you have an old blog post that has done exceptionally well? You should have several blog posts that have done well over the years. You know which ones they are.

If you don’t, use analytics to find out which posts tend to generate the top traffic for your brand and consider those your starting point for re-purposing.

Video content can be made out of a blog that did well, an old gallery of images that has attracted a lot of attention, or even your slide shows. Animated videos work best for this!

#3. Whitepapers 

Whitepaper content generally takes a significant amount of time and money to produce. This content, is generally created with the idea of generating leads in mind. So why not use your lead generating content to produce video content for your brand?

A single whitepaper can easily have enough content ideas within it to produce several videos, a series even, that will attract visitors and generate new leads for your brand. Film the content in an engaging and exciting way to share with your audience.

The hardest part, coming up with the content itself, is already done!

#4. Industry Research & Case Studies

Did you produce some type of case study or other industry research content that shows where your brand sits in the competition or how your brand relates in the industry?

Perhaps you have industry research showing stats and important elements of your brand and you worked real hard to gather the data? Why use the data once and then toss it aside when it could be used to create video content? 

Info-graphics, case studies and other industry specific content can be used to produce informational videos, case study videos and other forms of video content that will attract your audience.

Just do a quick check of your site, look back at the content you have created–we bet you find a whole bunch of topic ideas for your videos!

#5. Old Videos Become New

Do you already have old video content? Re-purposing video content into new video content is probably the easiest option here on this list. You already have the footage, and if you worked with a video production company, you should have access to the old raw footage too.

Keep that footage in an archive and resort to it whenever you’re in need of something fresh and new to add to your arsenal of marketing materials. Ready to start turning your old, existing content into video content for your brand? Give Beverly Boy Productions a call today and we’ll help you get started!