How to Make a Professional Video Ad for Local Business

As a local business owner, creating a video strategy that’s going to work effectively for your local business is incredibly important to your brand. Learning how to make a professional video ad for local business so that you’ll stand out to your audience and make a great impression is something that requires you to capitalize on the strengths that your brand has over other local businesses within your niche. 

Local businesses, particularly small local businesses, used to be able to focus most of their advertising within the community and really didn’t have to worry much about video, but with consumers engaging in an average of 100 minutes of video online each day, no business is immune to video marketing. Local or not, small or large, today’s business owners know that professional video production is key to successful growth. This means learning how to make a professional video ad for local business is something that your brand absolutely must consider.

Why Should Local Businesses Use Video?

Video can certainly be intimidating for a small or local business owner, but it shouldn’t be! The costs involved in producing video content have come down significantly over the past several years and the technology has improved tremendously making video a viable option for small, local businesses just as much as it’s always been a viable option for larger business owners. Why should local businesses use video?

Local businesses should use video for the following purposes or benefits:

• Video is still relatively low-competition for many locations meaning your business has a way “in.” 
• Getting ahead of the game, particularly if you hire a professional to produce your video content, is still very much possible for local businesses.
• Video is the most sought after type of content for consumers.
• Video is more shared on social media.
• Video increases email conversions, website conversions, and overall conversions for your brand.

As much as you might initially feel intimidated by video, learning how to make a professional video ad for local business is certainly something that you CAN accomplish and when you do, you won’t feel nearly as intimidated by the process!

How to Make a Professional Video Ad for Local Business

Learning how to make a professional video ad for local business is all about knowing your target audience or market. Since you’re a local business, it’s important to personally understand who your audience is and what makes them convert. Once you have a strong understanding of the details that make your audience special, you can begin to craft your video.

The best local videos are those that immediately grab the attention of the target audience. This means you need to focus very heavily on the first 10 seconds of your video to ensure that you deliver a pitch, and a unique hook, that your audience is going to react to. If you don’t hook your audience in the first 8 seconds or so, you’re going to lose them and they will probably never come back!

The best way to hook a local audience is by addressing their common pain points. Whatever it is that made you start your business to solve a unique problem is most likely what is going to make your audience connect with your business. If you choose not to use the pain points as the hook, consider using brand differentiation to hook the audience – what does your brand do better than the competition?

Once you’ve hooked the audience, it’s time to use engaging visuals to speak to them. The narration or voiceover should be in a pitch that your audience relates with and the visuals should complement whatever the overall point of the video is.  Keep in mind that your video should use more visuals than words!

The inclusion of special effects is a great way to engage your audience, but it can also get expensive rather quickly. If you’re just learning how to make a professional video ad for local business, you’re probably going to skip the special effects in lieu of delivering high-value visuals and engaging narration that your audience directly relates to. Save the special effects for another time.

It’s very important that you use storytelling to keep your audience engaged. As a local business owner, if you share a great story that resonates with your target audience, you’re going to keep them around and satisfied. This is what you want.

Hire a Professional Video Production Crew

If all of these details seem like a lot of work that is more confusing than it is productive, consider giving a professional video production crew a call for help. Beverly Boy Productions knows exactly how to make a professional video ad for local business owners that’s going to stand out and get your team noticed. Give us a call to discuss the process and next steps involved in producing top quality, professional videos for your local business. We’ll bring more than two decades of experience to work for your brand!