How Much Does It Cost to Hire a Video Production Company?
Videos are considered one of the most effective marketing tools to date. They’re engaging, entertaining, and easy to process. To no one’s surprise, 68% of consumers would prefer to learn about a product or service through a short video compared to articles or other informational texts. Video marketing is pivotal in this day and age – virtually every business can benefit from it!
Video content is built with your targeted audience in mind, which is a factor in choosing which type of video is best for your business. For example, a company might publish a live stream video to show off its latest product. On the other hand, a company might utilize social media and post a high-definition promo video that will advertise their services.
There are many types of videos that companies use to pull in new customers and solidify pre-existing ones. All in all, a top-quality video production company will assist you in building content with your company’s objectives and goals in mind.
Video Production Rates
What you pay for your video is going to depend on two things: the type of video you choose and the duration of it. Basically, video production rates vary depending on how long it is and what production services are required to bring it to life.
Take a look at explainer videos, for example. This type of video is used to explain concepts, clarify misconceptions, and describe whatever it is you want your targeted audience to learn. A business can easily hire a video production company to build an explainer video that “explains” a problem and how their product or service is the solution to it.
Explainer videos require at least five services to truly bring it to life: scriptwriting, storyboard/animatics, voice overs, editing/design, and audio balancing. Considering all of the services that come into play during the production process, the price of a 60-second video is going to be significantly different from a 5-minute video. Additionally, an explainer video is going to require different equipment compared to something like a customer or employee testimonial. Video production rates will ultimately depend on the type of video you create and how long you need it to be.
Video Production Costs
For your reference, we’ve compiled a list of per-hour prices to consider when budgeting for your video. Prices are also discussed during your consultation with a video production company. (Just keep in mind that we offer free quotes!)
Video Production Costs – Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Narrators/Voice overs: $100 to $400
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- B-Roll: 10% to 50% addition to shooting costs
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- ‘Miscellaneous Fees’: $100 to $1000’s
Hiring the Right Video Company
Generally, the price range for video production runs anywhere between $1000 and $5000 per finished minute. This is a safe starting point that can give you an idea of where to start in the budgeting process.
We know that hiring the right video company can be stressful. Thankfully, professional video production companies don’t have to drain your wallet. At Beverly Boy Productions, we create top-notch videos with your company’s success in mind. We work alongside our clients through every step of the process (pre-production, production, and post-production) to guarantee that you are 100% satisfied with your finished product.
For more information on video production costs, feel free to drop us a line. As a video production company with over a decade of experience, we have no problem providing you with a rate card so you can get a better look at what your video is going to cost. We are so excited to get started on your upcoming project! Call us today!