Pitch Perfect: Tips for Crafting an Amazing Brand Video Pitch

Now, more than ever before, video content is a must for businesses that are marketing their brands to a consumer audience whether it’s a B2B or B2C campaign. Producing an amazing brand video pitch that attracts the attention of your target audience and draws interest to your brand is key to the success of your landing pages, email campaigns, and other marketing projects. Essentially every brand, online or offline, has video content that represents the business to its target consumers. That’s why, you need to know how to craft an amazing brand video pitch for your business, too!

What is a Brand Video Pitch?

A brand video pitch is any short, pitch video that represents your brand in such a way that it attracts the attention of a target audience. These videos are used to market your brand to your prospective customers. They are generally short, hyper focused, and attention grabbing. The purpose of the branded video pitch is to create awareness of your brand among a mass audience so that when consumers are seeking products or services that you might offer to solve their problems, they are likely to find your brand to be on-key as the ideal option for them.

What Goes into the Perfect Brand Video Pitch?

The most ideal brand video pitch is going to have a few key elements no matter what kind of brand you offer or who your target market is. Knowing exactly what to include in any brand video pitch that you produce is key to the success of your video content. To help you out, we’ve created a list of the top elements that should be in virtually any branded video pitch that is produced. They include:

• An explanation of the brand and the story behind the brand.
• Visuals that intrigue the audience and help them to connect with the brand.
• Narration that speaks directly to the audience about the brand.
• Quality sound, including music and voice-over that can be heard easily throughout the video.
• Powerful animations, special effects, and any other elements such as cutaways or transitions that help to make the video effective.

Knowing that you need to include all of these features in your brand video pitch is important to the overall success of your video content.

Tips for Crafting the Perfect Brand Video Pitch

Now that you know what to include, and what a brand video pitch is, it’s time to hammer out the details. Crafting the perfect brand video pitch is all about focusing on the story and the key details that you expect to deliver to your target audience. This means you have to get a plan in place for how you intend to connect with the audience, what data you plan to share, and what your call to action will be. Focus on what your audience wants, not what you want!

If you have a very diverse audience, you should consider producing pitch videos that can represent your brand in a variety of ways in order to target different audience subsets rather than attempting to please everyone at the same time with a single video format. Targeting smaller subsets of your audience will help you to be more effective for those you are speaking to and will make your brand more memorable to those you’re delivering the pitch to.

Follow these additional tips for crafting the perfect brand video pitch:

• Produce video that is made for the platform you intend to share it on. Shorter videos go on YouTube Shorts, Twitter and TikTok whereas you might be able to post something a little bit longer on Facebook or on standard YouTube channels as well as your website.
• Make sure that you use SEO to help your video content stand out when you publish or distribute it. Fill in any title, description and other details fully and with keywords that will target traffic to your video content.
• Use hashtags that also follow SEO best practices.
• Hire a professional to help with the lighting, audio, and video production of your brand video pitch. This will ensure your video comes out appearing professionally produced rather than having a DIY appearance that is unattractive to a crowd.
• Keep it short and detailed. Most marketing videos, including a brand video pitch, will be under 2 minutes total length. Don’t produce a video that’s too long, as this will bore your audience and runs the risk of jeopardizing your campaign.

If you’re interested in learning more about producing amazing brand video pitch content that you can use to grow awareness and interest around your brand, give Beverly Boy Productions a call today. We’ll help you craft the perfect content for your brand so that you can focus heavily on the marketing initiatives that you’re a professional at! Leave the video production and professional distribution of this type of content to us! We’ll put more than two decades of experience to work for your brand!