Why Should I Use a Brand Overview Video to Grow My Audience?

Investing in your own corporate branding is one of the most important things that your business can do for itself. Without branding, or a brand voice, your business isn’t targeting any specific audience and it may not last very long. At Beverly Boy Productions, we get asked frequently, “Why use a brand overview video?” or “What’s the point of a brand overview video?” But when it comes to growing an audience, brand overview videos have the capacity to increase web traffic, generate higher engagement, and improve audience awareness of your brand so you really can’t go wrong!

People ultimately come to recognize a product and associate it with a given brand. If you’ve built a strong, memorable brand voice that consumers are confident in, then they’ll be confident in the products that they associate with the brand. But if you haven’t built a strong brand, or your brand is not one that consumers have confidence in, your product offerings, or the introduction of new services associated with your brand could struggle as a result.

Why should you use a brand video to grow your audience, then? While there are a number of potential reasons to use brand videos to grow your audience and increase awareness around your business or brand, one of the most important is the fact that creating a memorable brand that consumers trust will help you when it comes to launching new products or services. That trust consumers have for your brand will automatically be applied to the products or services you offer until or unless you provide these consumers with a reason NOT to trust in your offer. That’s the power of branding!

Unfortunately, many companies initially ignore branding to focus on things like customer acquisition problems, lack of customer loyalty, lack of word-of-mouth marketing or a plethora or other common problems. Many of the problems, though, could be solved with proper branding. This is why it’s so important to produce a brand overview video to grow your audience, right from the start.

What is a Brand Overview Video?

A brand overview, or company overview video, represents a strong introduction to your brand that is delivered in a short, one to three minute video that delivers a snapshot of your brand to the viewer. Various styles of brand videos exist depending on your industry and individual branding needs, but they all tend to include the following information:

• Details about the products and services that you sell.
• Information about who your target customer is and what industries you serve.
• Guidance on where you sell your products or services whether that’s online via your website, via a brick and mortar store location, over the phone or something different.
• A selling point that sets you apart from the competition. What makes you the best brand for the customer? This may include testimonials, unique product or service features, special offers, a specific return policy, or something else.

Your brand overview video should provide real-world performance data about your business that will help your target audience to understand your brand, the value proposition that you provide, and when, where, how and why they should connect with your brand.

Why is a Brand Overview Video Important?

Getting back to the question, ‘Why use a brand overview video?’ the bottom line is, your brand overview video represents the first impression many clients, customers, or prospects will have of your business. You’re going to put all of the important details about your brand, including the products or services you sell, who you sell to, where you sell, and why you’re the best brand for the job in a brand overview video because:

• The average consumer watches about 100 minutes of video online each day. So creating a brand overview video is the best way for you to tap into the millions of viewers that are engaging with digital content online on a daily basis.
• 54% of consumer want to see more video from a brand or business they support.
• 72% of customers said they prefer learning about products or services by video.
• 84% of consumers have been convinced to purchase a product or service after watching a brand’s video.

How Does a Brand Overview Video Grow my Audience?

Still not sure if producing a brand overview video is the right choice to help you grow your audience? If you’re wondering, “Why use a brand overview video for audience growth?” consider these potential benefits to producing a brand overview to help you grow your audience:

• The use of video on social media will help you increase your brand’s reach by up to 1200% over static images or text alone.
• Consumers recall up to 90% of what they see on video compared to just 10% of what they read.
• Video increases website traffic by up to 86% on average resulting in significantly more organic audience growth than other forms of content.
• Video is both entertaining and educational for your audience resulting in deeper connections than any other style or type of content marketing.

So, why use a brand overview video to grow your audience? A better question might be, why not?