Top Features of the Best Retail Sales Training Videos

Providing retail sales training is essential but it’s also a revolving door process. The retail industry has a very high turnover rate which means that providing sales training is something that occurs frequently and can be incredibly costly for the store owner. Retail sales training videos can reduce some of the training costs by providing ready to go sales training that’s always available, on-demand, and at a flat one-time cost of production. The best retail sales training videos feature professional production, great narration, pristine quality footage, and many other important features.

At Beverly Boy Productions, we specialize in producing top quality retail sales training videos. With decades of experience, we’ve got the essential skills that it takes to produce the best retail sales training videos for your store. Give us a call to learn all about our crew, and the next steps to producing top notch retail sales training videos that you can use to provide essential training to your team.

Every training video that we produce has the following essential features that would be expected of the best retail sales training videos:

Professional Production

With decades of experience in video production, team Beverly Boy brings forth the professionalism that you need for a top quality sales training video. Our crews are all professionally trained and have the equipment and skills required to provide you with the best potential outcome for your training video. Every great retail sales training video requires professional production to provide the right visual display to your target audience. You want your audience to find that the video you use to train your team represents your brand professionally, which means you really want to hire a professional producer to create the video for you.

Great Narration or Voiceover

The best retail sales training videos include great narration or voiceover. In fact, they have excellent audio in general. Training videos should be clear, easy to hear, and inviting. They should have audio that is welcoming and that does not have any major accents. You want your narration to be in such a way that your audience doesn’t have to struggle at all to hear or to listen to what is being said. The narration should also be short, specific, and focused. Remember that videos are best to show first, and then tell.

Pristine Quality Footage

Top quality footage is another major feature that you’ll find in all the best retail sales training videos. Hiring a professional film crew is the best way for you to ensure that the footage you have for your retail sales training is of the highest quality. You’ll need footage that is directly relative to the video as well as b-roll footage and all of it should be of the highest quality. The quality of your footage is directly representative of your business, so you want it to be the best it can be.

Interactive Features Upon Request

Some of the best retail sales training videos are those that incorporate interactive features to engage the audience. While the inclusion of interactive features is different for each video, and some videos will not include any interactive elements, the best retail sales training videos are those that include the ability for the viewer to interact with the content that they are viewing.

Retail sales videos can include any of the following interactive elements:

• 360° video
• Hotspots
• Links
• Branching 
• Scenarios-based learning

The idea behind interactive features is to provide learners with the ability to immerse themselves in the learning experience and gain stronger understanding of their content.

Assessment & Accountability Features

With training videos, assessment is easier than any other form or style of training content.  Managers love the fact that the best retail sales training videos include assessment features and accountability elements that allow the manager to see when their team has watched a video, how much of it they watched, and how they engaged. This ability to know what the team is doing, and to hold teammates accountable for their training is key.

Essential Skills Coverage

Retail sales training videos must provide essential skills coverage for employees. This means not only teaching about sales, but also about customer experience, products, marketing, and team building too. The best retail sales training videos are those that incorporate a diversified learning approach so that employees can gain a number of skills from each training video they engage in.

Engaging Content

Great training requires great student engagement. The best retail sales training videos provide engaging content that the viewer is interested in and happy to watch. This means that the content must appeal to the target audience and that care must be taken to ensure that the training focuses on teaching skills that are important to the audience. Creating engaging content is all about:

• Knowing the audience.
• Keeping the content short and to the point.
• Keeping content focused.
• Providing bitesized content that’s easy to digest. 
• Making the content interesting.

At Beverly Boy Productions, we know all about producing the best retail sales training videos. Give us a call to get started on the production of sales training for your retail team!