An Insider’s Guide to the Benefits of Hospitality Training Videos

The experience that you create for your customers will define whether or not they come back to your hotel, resort, restaurant, or store. It’s your hospitality that drives consumer interest in engaging with your business in the hospitality industry which means everyone on your team that will engage with a customer as well as those who never engage with your customers face-to-face will need training. Hospitality training videos provide employees, supervisors and other staff with instant access to knowledge and tools required for a wide range of hospitality services including valet, front-desk check-in, employee safety and many other important concepts and topics.

What’s the key to keeping your customers satisfied? You have to have a team of staff, from front of the house to back, management to lower-level employees that care about your customer and the experience that your business delivers to them! It takes training!

But how can you possibly provide top quality, consistent, and effective training for so many people? Consider hospitality training videos for the win!

Why Use Hospitality Training Videos?

What makes video training so valuable to the hospitality industry? A recent study found that how customers feel about the way their experience goes with a brand, particular if they have a poor experience, will cause about 32% of customers to make the decision not to engage or do business with that brand in the future. In other words, 32% of customers will stop doing business with your hotel, timeshare, resort, restaurant or other business if they have a poor experience even if they previously “loved” your brand!

Can you afford to lose 32% of your customers? Most businesses are going to scream “NO” at this point! And for good cause! Why would any business owner want to risk losing nearly one third of their business, especially over something that they have some control over?

Training videos can improve customer experience and the overall impacts that your team has on your customers. In other words, training videos can improve your customer satisfaction rate, reduce customer turnover, and may even improve employee turnover rates too! 

These are just a few of the reasons to consider producing training videos for the hospitality industry. However, there are many other reasons that hospitality training videos should be considered, too. For instance:

• Training videos provide consistent training across a wide range of staff members and employees.
• Training videos feature personalized content that speaks to your staff and represents your brand.
• Training videos make training flexible and attainable for busy hospitality workers. Training is available anytime, from anywhere.
• Training videos make complex topics simpler to understand and easier to recall. In fact, studies have proven that video training increases learner retention by 65% or more on average. 
• Training videos are engaging for employees which makes your staff more likely to participate in the training that is provided to them.

Many of the benefits to using training videos to train your staff can also result in improved employee morale and a stronger workforce or team. In fact, hospitality training videos provide employees with training that they can engage with on-demand, on their terms, and in a way that is most conducive to their long term retention showing your staff that you care about their training needs and their success.

Why Hospitality Industry Managers Love Training Videos

Of course hospitality managers love training videos for the many reasons already listed, but there are several other benefits that are directly relative to the organization’s success.  Hospitality training videos are cost-effective and generally more affordable than in-person training and much more effective than textbook training. According to recent studies, employees retain more information from video based training than they do from textbooks and from in-person lectures. 

Since training videos have a one-time expense for production and can be used over and over again, hospitality business owners can appreciate the cost effectiveness of video training. There are no costs for repeat training, there is no repeat hiring of a trainer, and there is no repeat scheduling of an event location to host your team while they train. Think of how much you can save!

Hospitality training videos will also save you time! In addition to the time savings that you’ll get from not having to schedule training each time a new employee is hired or new training is required for your team, you’ll also save time by not having to provide as much one-on-one training to new hires because much of their training can be provided via video at their own pace.

Your employees will save time too! 5 minutes of training in a video is the estimated equivalent of nearly 60 minutes of lecture. And, since training videos can have tracking metrics included through learning management systems (LMSs) managers can easily see who has finished their training, when they’re engaging, and how they engage with training. You can even see if an employee is struggling with an interactive training module and you can intervene to provide support creating a stronger communication line between yourself and your crew.

As you can see, hospitality training videos certainly have their place in the hotel, motel, resort or similar industry to provide essential skills and safety training for teams of all sizes and needs. To learn more about hospitality training videos, and the next steps to produce top quality training for your team, give Beverly Boy Productions a call!