6 Important Topics to Cover with Commercial Real Estate Training Videos

The commercial real estate industry is one of the most competitive and constantly changing industries in the world. Becoming a commercial real estate agent takes great commitment and focus, but much of the training can now be achieved remotely, on-demand, via video. As a commercial real estate firm, you might be trying to determine how you can incorporate videos into your training without missing any important topics. If you’re trying to plan your commercial real estate training videos to cover the most essential topics for your new agents to understand, these 6 important topics are an absolute must!

1. Commercial Real Estate Sales Training Videos

There’s all sorts of reasons to produce commercial real estate training videos that focus on providing proper sales training. Agents will spend the majority of their time focused on sales, so it seems only fitting to provide essential sales training. Consider covering the following topics with the sales training videos that you produce:

• Concepts relative to obtaining exclusive property listings.
• How to create new business and establish transactions that lead to commission.
• How to close the bid-ask gab in order to improve bottom line.
• How to close a sales deal.
• How to prospect new leads.

Of course when it comes to sales training there are probably endless topics that could become the focus for training. Pick and choose those that are most vital to your firm in order to provide your agents with the training necessary for success. 

2. Commercial Real Estate Marketing Training Videos

Real estate agents will spend quite a bit of time marketing. They’re always on the lookout for the next property, the next customer, the next deal. Prospecting is a huge role but so is marketing the firm. Providing commercial real estate training videos that focus on marketing can help you develop agents that have the skills necessary not only to close deals but to keep the deals coming along. 

3. Commercial Real Estate Lease Training Videos

When commercial real estate agents are not selling, they’re probably working on a lease. Leasing is the backbone of commercial real estate deals and is often the starting point of a relationship that leads to a future sale. Providing your agents with training on how to handle leases, how to work with tenants, and what steps they should take to ensure the legal aspects of a lease are covered will ensure your firm is prepared to take on new leases and to handle leasing strategies as they arise.

4. Commercial Real Estate Legal Training Videos

While most commercial real estate firms are going to be backed by their own legal counsel, it’s important to provide new agents with essential training to help them understand the legal aspects of their roles as well as to recognize potential legal situations ahead of time in order to bring proper counsel in for assistance. Commercial real estate training videos that provide insight into the legal aspects of commercial real estate, and the minimum essential skills that an agent should have in regards to understanding commercial real estate law can keep your firm out of civil trouble while ensuring that any legal aspects which may arise are properly accounted for.

5. Commercial Real Estate Customer Service Training Videos

As a real estate agent, customer service is a key factor of day-to-day operations. Commercial real estate training videos that provide direct customer service training for agents can minimize the lost sales or contracts that may otherwise result out of a poor customer experience. Consider training on a variety of skills relative to providing great customer service including listening skills, how to recognize customer problems, what to do to keep customers happy and how to engage with customers for success. Providing soft skills training can further ensure the happiness of clients that engage with your newly hired real estate agent. 

6. Commercial Real Estate Team Leadership Training Videos

Working on a team that is properly set and which has a great leader is key to running a successful commercial real estate firm. Commercial real estate training videos that focus on teaching agents how to interact with one another and what it takes to be the team lead is essential to an amazing business plan. It’s important for agents to understand what it means to be the team lead, and what it takes to ensure that others are the right people for the team. Training can help newly hired agents to prepare for a role in leadership.

As you can see, there are many important topics to cover with commercial real estate training videos. At Beverly Boy Productions, we specialize in the production of many types of training videos on topics far and wide. Give us a call to learn more about producing top quality video content that will work wonders for your commercial real estate firm. We’ll put our decades of experience to work in producing top quality commercial real estate training videos to provide essential skills training for your agents.