How to Write a 30-Second Video Script for a Talking Head Video

If you’re thinking about producing a 30-second talking head video you need to be extremely focused on immediately attracting your audience’s attention, but you must also be sure that you don’t bore your audience before the end. Sounds simple, right? It’s true, a talking head video can be rather simple to create, but if you miss the mark, you’re going to lose valuable audience interest and you might never see those audience members again. So figuring out how to write a 30-second video script for a talking head video is essential.

Talking head videos are some of the easiest types of marketing videos to produce, but the script isn’t necessarily so easy! Scripting a talking head video, especially a short, 30-second talking head video, requires incredible focus. Where you save time on determining the visuals because all you really have to focus on is filming the subject from the shoulders or waist up, you really have to focus more time and effort on how you will keep an audience engaged in this manner.

In other words, how can you write a 30-second talking head video script that is going to immediately grab the attention of your target audience and that will keep them amused all the way up until the very end? We’ve got a step-by-step process that you need to script a talking head video from scratch.

Step 1:  Define the Purpose of the Talking Head Video

If you don’t know what the purpose of the video is before you create it, your audience may never know! You need to figure out why you’re sharing a talking head video with your target audience. Whether you want to get more sales, generate email sign ups, encourage visitors to come to your store, or you want customers to call your phone number, having a concrete idea for your video and the purpose of the video in place is essential.

Keep in mind that with 30-seconds, you will be quite limited on how convincing you can be. You might not want to try to convince your audience to make a purchase in this short amount of time, but you could encourage them to call your sales team or to share their email address so that you can use your drip marketing campaigns to further funnel them down towards becoming a paid customer.

Step 2:  Know Your Target Audience

Don’t just decide who you’re targeting with your video, but KNOW them. You need to know what makes this audience tick. You should know what they love, what they hate, where they spend their free time, what their concerns are, and how you can emotionally connect with them. This is vital to figuring out how to write a 30-second video script for a talking head video that is actually going to appeal to that audience. 

This must be very specific. You don’t need to know 10 of their problems, you need to know the 1 problem they have that you can solve. You don’t need to know 5 of the ways they spend their free time, you need to focus on the 1 place or way that they spend their time and that you can connect emotionally with.

Step 3:  Choose a Script Framework

This is the good part! You’ve only got 30 seconds with this talking head video, so you’re going to have to be very diligent in your targeting and in your planning. Choosing a script framework that will grab your audience, will deliver the key details that explain exactly what the purpose of your video is and what you expect them to do, and will convert them all in about 30 seconds. 

If you’re creating a script for a talking head video that focuses on helping your audience get to know your product, consider a script framework that is tied to the 4Ps – Promise, Picture, Proof, Push:

• The Promise – This is a bold claim of some sort, maybe a sobering figure, that grabs your audience’s attention.
• The Picture – This is a visual representation of what your audience can expect when they get whatever is promised.
• The Proof – This is supporting evidence that you can provide proving to your audience that what you say will work/that your product or service is the key.
• The Push – This is your call to action pushing your audience to call, click, signup, etc.

If you’re creating a script for a talking head video that focuses on classic emotional targeting, learning how to write a 30-second video script for a talking head video that uses the classic framework below is a good option:

• The Problem – This is where you will immediately focus on the incredibly painful problem hat your audience is struggling with. Remember to use figures or emotions to grab attention immediately.
• The Heightened Emotion – This is where you’re going to agitate the audience, spark their emotion, as you magnify the underlying problem so that the audience is emotionally connected to what you’re saying.
• The Solution – This is where you’re going to address how your brand solves their problem and what their life could be like if they didn’t have that problem.

As you can see, learning how to write a 30-second video script for a talking head video is really all about focusing in on the purpose of the video, knowing your audience very well, and choosing a simple framework that will outline the core components of the script. Want more help? Give Beverly Boy Productions a call!