How to Create a Sponsorship Pitch Video that Attracts Sponsor Support

Learning how to create a sponsorship pitch video that attracts sponsor support requires carefully planning and consideration. Often times, even the best pitch videos lose the interest of potential sponsors because the individual pitching the idea makes 1 simple mistake and that’s focusing too much on what’s in it for them, instead of what’s in it for the sponsor. To ensure you gain the support of each sponsor you pitch, make sure you’re pitching in a way that shows how beneficial sponsoring your organization can potentially be to them and their organization.

While it sounds simple enough, this is where so many great pitches go wrong! Placing specific focus on the sponsor, and what’s in it for them, is key! Follow these steps to create a sponsorship pitch video that attracts the support of your sponsor.

Step 1:  Deep Dive Into Details About Your Sponsor

The first step to create a strong sponsorship pitch video is to learn all you can about your prospective sponsor. You want to know exactly who they are, what makes them operate, how your audiences align, and what will motivate them to support you. In order to learn all of this, you’re going to have to do your homework. 

Research the prospective sponsor. Learn about their offerings and their target audience segments. You want to associate their target audience segments to audiences that you have, so that you can make that connection in your pitch. The more you learn before you organize your pitch, the better!

Step 2:  Prepare Your Script

As you’re writing the script for your sponsorship pitch video, make sure that you are focusing on how you will organize your visuals to support the narration. Keep in mind that sponsors are going to want to know the following details:

• Who you are and what your organization is.
• What your goals are and why you’re seeking sponsors.
• What your audience is like, how far and large your reach is, and how you market your business.
• How your audience aligns with their audience.
• How supporting your organization is going to benefit them.

Learning how to create a sponsorship pitch video that answers all of these questions while specifically targeting the key benefits as they apply to your sponsor is important. You might want to work with a professional script writer to assist you with the storytelling process.

Step 3:  Prepare Your Shoot

Organizing for the production period of this process will almost certainly require that you hire a full-service film production company like Team Beverly Boy to work with you. Unless you have a background in filmmaking, and you have the equipment to produce a film on your own, learning how to create a sponsorship pitch video is probably not something that you’ll just do without careful planning.

Preparing for the shoot means coordinating the film location, hiring talent, organizing equipment needs for audio, lighting, and video, and ensuring the film crew is prepared for the shoot. This is an intricate process that is generally best handled by a professional, but if you intend to film the video yourself, you’ll want to keep the following in mind:

• Use a multi-camera setup so that you can have plenty of footage to work with in post.
• Capture lots of b-roll to support your script and visually tell the story.
• Make sure your audio is impeccable!
• Don’t forget to use lighting and composition to your advantage. 

If you’re thinking about hiring a film crew, give Beverly Boy Productions a call! We’ll help you work through the production and post-production process of learning how to create a sponsorship pitch video that will win over the support of your sponsor.

Step 4:  Post-Production Editing

Once you’ve filmed all of the appropriate footage and you’ve answered any questions that a sponsor would have about supporting your organization or idea, it’s time to coordinate everything into a final video that’s ready for distribution. Post-production editing will generally take the majority of the time involved in creating a pitch video. For each minute of video, you can expect an hour or more (sometimes multiple hours) of editing, and that’s when a professional editor is involved!

The editor will work on coordinating all of the footage that you have, and the voice-over narration that goes along with your script. They’ll then use their own techniques to create visual transitions, and to incorporate animations, graphics, or other elements such as music and sound, to create the finished video. 

Step 5: Final Cut & Distribution

Once editing is complete, learning how to create a sponsorship pitch video is really all about the final cut and distribution of the content to your prospective sponsors.  You’ll receive the drafted video from the editor and will have a chance to request any revisions required on your end before the final cut is sent over to you. Once you receive the final cut, you can share your pitch video with your prospects. Keep in mind, throughout the process, any steps you can take toward pitching in a way that shows what the value of supporting your offer will be for the sponsor will help you to win them over best!