How Much Does It Cost to Film a Professional Customer Testimonial?
Customer testimonials are a great way to shine line on your business. They’re an extremely efficient way to bring awareness to your product, message, or campaign. Professional customer testimonials do the hard work for you, allowing current customers to bridge the gap between you and future customers. But how much does it cost to film a professional customer testimonial? That depends on three factors:
#1 How many customers you’re filming;
#2 How many crew members you require to film the testimonial;
#3 The location of your testimonial.
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More or Less
The more customers and crew members your production requires, the more money you’re going to pay. More crew members means more equipment usage and an overall more complex video. Keep in mind that this is very, very doable — It’s just going to cost you more. When budgeting for a professional customer testimonial, it’s also important to keep in mind that the location you’re filming at will affect the price. Shooting testimonials at a studio might price differently than testimonials inside of your own business.
Client Testimonial Videos
We 100% understand that budgeting for your client testimonial video can get complicated. With each video being different, your product should be unique, highlighting everything you have to offer your potential clients. From the video director outlining your video to the video rendering process, there are many things to take into account when creating a top-quality video. Take a look at the pricing sheet below to get a general idea of what you’re paying for when purchasing a customer testimonial video.
Client Testimonial Video Costs Breakdown:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $100/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Customer Testimonial Template
The best customer testimonials are ones that are direct and authentic. It’s best to gather “super fans” or clients that are openly enthusiastic about their experience with you. (Happy customer testimonials are optimal, after all.) Gathering super fans is best done through e-mail communication. An alternative to gathering these optimistic clients are catching clients right after working with them, requesting if they wouldn’t mind giving a testimonial. The optimal customer testimonial template includes a video of a client explaining role and/or company and their positive experience via interview.
Online Video Testimonials
How much does it cost to film a professional customer testimonial? Online video testimonials are, without a doubt, a great way to get customers to highlight your company’s assets. Through testimonials, your customers are doing the job for you. They’re assisting you in connecting your business to future clients online. On top of appealing to potential customers on the web and social media, testimonials strengthen the relationship with current and former clients by improving your credibility and trustworthiness as a brand.
Video of our crew behind the scenes filming testimonials and interviews
At Beverly Boy Productions, we put our 15+ years of experience to work, creating a top-notch online video testimonial that benefits you and your company. Our experienced camera crew and fantastic customer service team look forward to contributing to your next project. Give us a call today for more information on our video testimonial services!
