Tips for Using Testimonial Videos to Generate Leads
Customer testimonial videos can be used to generate leads for your business in a variety of different ways. If you’re not already using testimonial videos to help your business generate additional exposure and leads for your brand, you’re really missing out on a lot of opportunities. We’ve learned a lot over the years when it comes to the use of testimonials in business marketing and lead generation.
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What we’ve found is that testimonial videos are an excellent conversion tool that, when properly placed on your website, can generate maximum leads for your business with minimal effort. Follow along as we show you how to use testimonial videos to generate leads for your brand.
What is a Testimonial Video?
A testimonial video is a real, genuine statement that is produced by a past client or customer and recorded in an interview-style such that it can be shared on your website to boost trust and confidence among future, prospective customers.
Testimonial videos generally provide background information about the consumer problem and the issues that impacted the customer before they found your brand.
They then go into providing advanced information as to how your product or service helped them to solve their problem. The testimonial wraps with a positive impact statement from the customer that explains how your brand saved them from suffering any further with the problem that they faced.
The Structure
The testimonial video structure typically includes the problem, solution, result, and recommendation. In this structure, the testimony of the past customer is delivered to prospective customers in a way that helps them to resonate, relate, trust, and convert.
The end result is a prospect that has seen enough information about your product or service to make them feel like they NEED this solution for themselves.
How Testimonial Videos Generate Leads
Testimonial videos convince your end-user that your brand provides a solution that can help them overcome a common problem. The more convincing you are, the more leads you generate.
Video testimonials represent an ideal means of convincing the end-user because they represent the core demographics that are relevant to your audience and they are easy to relate to.
Video testimonials help you generate more leads because they:
- Play a significant role in customer purchase decision. 80% of consumers look to the internet before they make a purchase.
- Have a major impact on SEO. websites that include video rank first page more frequently than those that don’t.
- Impact conversions by as much as 200% or more. Brands that use testimonial videos see significantly higher conversion rates compared to those that don’t use video.
- Develop a sense of trust in your brand.
- Impact multiple stages of the buying process.
- Use emotions to help consumers see the value in purchasing from you.
- Improve click-through rates by as much as 65% and increase email open rates, too.
Add to Your Online Presence
The use of video testimonials can have an astounding impact on your ability to generate leads from your website or social media profiles.
Businesses and brands that use customer testimonial videos in their marketing mix find that they have stronger click-through-rates on their email campaigns, rank higher in the search engines for key product pages, and generate higher conversions than when they did not include testimonials in their marketing.
Get in Contact with Experienced Professionals
If you’re not using video testimonials to help you generate more leads, why not? Beverly Boy Productions specializes in producing corporate videos and customer testimonials.
These can be used in your email marketing campaigns, on your website, and in your landing page designs to boost consumer trust in your brand and generate more leads for your products or services. Are you ready to get started?