What to Look For In Customer Testimonials Services for Your Brand

Customer testimonial videos are an integral part of any marketing campaign that more than 90% of consumers find to be important to their decision-making behaviors. One of the most powerful tools that you can use in marketing, and known for their ability to build credibility, trust, and social proof for a brand, customer testimonials services can range from experts that will help you craft the ideal video to those that will help you find customers that will share their stories to those that can assist in the distribution of customer testimonials about your brand.

Knowing what to look for if you’re even considering customer testimonials services for your business is very important. In the film industry especially, you get what you pay for but expensive doesn’t always translate to better. This is why it’s very important for you to understand what to look for if you’re going to find someone to provide customer testimonials services for your brand.

At Beverly Boy Productions, we provide expert customer testimonial services that include the filming, editing, and post-production distribution of expert testimonial videos that will build up social proof for your brand. To help you understand how to find and hire the best film crew to assist you with the production of expert customer testimonials, we’ve put together this list of steps to follow.

Step 1:  Plan Your Needs First

Before you can possibly hire someone to provide customer testimonials services for your business you need to know what you need. If you’ve never produced a customer testimonial or a video, you’re probably going to have some questions right from the start. Before you call any professionals, you should plan the following:

• What you intend to create a video for?
• Why you want to produce a video?
• What goals you intend to achieve with a video?
• What your budget is for a video?
• What your timeframe is to complete a video?

These are the questions that any expert is going to ask you to answer when you call to screen them, so make sure that you have an ideal of these important facts ahead of time.

Step 2:  Review Expert Customer Testimonial Videos

Once you have an idea of what you are trying to achieve, and how much you have to spend as well as the amount of time that you have for the project, it’s time to start reviewing customer testimonial videos online. Find testimonial videos that you like, whether they are for the same industry as yours or not doesn’t matter, really. What you should be focusing on is what you love about the videos? Do you like that they are short and to the point? Do you like the story that is being told? Do you love that the videos have a strong text based call to action at the end? Do you love the way the videos transition between the different claims made by the customer? 

Make notes about each video and what it is that you love about it. Think about the production process. Do you love the way the shots look? Are you partial to the lighting or the sound? Do you like the way the narrator speaks? These are all factors that are going to come up when producing your testimonials so having an idea for what you like and dislike will help you to find customer testimonials services that can provide these types of videos.

Step 3: Begin Screening Customer Testimonials Services Providers

Whether you’re going to seek the support of a full film crew team or a freelancer, you want to screen the experts that will potentially provide the support that you need before you make a hiring decision. Screening should include the following:

• Review the customer testimonial video examples that each expert provides.
• Ask for past customer reviews or contact information so that you can find out if the customers were happy working with each expert.
• Ask about pricing and timeframe for completion to make sure that each expert can do the work in the allotted timeframe.
• Ask any other questions that you might have such as what the review process is like, what you can expect when working with the crew or individual, and how their hiring process works. 

You should take your time when reviewing or screening customer testimonial services providers so that you can be sure that you are happy with whomever you choose.

Step 4: Hire a Customer Testimonials Services Provider

After you have reviewed past work, their current customer testimonial video projects, and spoken with each of the prospective customer testimonials services providers on your list, it’s time to make your hiring decision. Once you do hire someone to provide customer testimonials services for your business, make sure that you get all of the details of your project and the pricing, timeline, and expectations of both parties in writing and signed. This is the contract that is going to dictate the project, so it’s very important that nothing is missed.

Ready to hire an expert customer testimonials services provider in your area? Give Beverly Boy Productions a call!