5 Reasons to Harvest The Power of Using Customer Testimonials to Grow Your Brand
According to recent research studies, testimonials have incredible power to influence purchase decisions among nearly 90% of consumer audiences. A few customer reviews can go a long way for your business in terms of boosting conversions, driving revenue, and increasing consumer trust in your brand. Using customer testimonials to grow your brand can be exponentially powerful. As many as 40% of millennials trust online reviews just as much as they trust a review from their friends or family, and 84% of people admit that they have purchased a product or service after they see a video review or testimonial representing the business, brand, or item itself.
To help you understand the importance of harvesting the power of using customer testimonials to grow your brand, we’ve outlined some of the top reasons why customer testimonial videos are incredibly important.
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Using Customer Testimonials Generates Social Proof for your Brand
There’s no real question as to the power or importance of social proof when it comes to marketing and advertising these days. Just consider the statistic above, 40% of people actually trust what they hear online over or just as much as they trust their own close friends. Using customer testimonials helps your brand to generate social proof which is absolutely vital to increasing trust among consumers, boosting conversions, and influencing customer purchase decisions. If others trust your business and are willing to provide a testimonial, your prospects are going to be more likely to trust your business too!
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Using Customer Testimonials Allows Your Prospects to Picture Themselves Using Your Brand
Done right, customer testimonial videos help your prospective customers to see themselves in your customer’s shoes. Ie, if you have a happy customer share their story of how they struggled with a challenge or situation that your prospective customers also have, and that customer talks about how beneficial your brand has been for them in solving that problem or challenge, your prospects are going to visualize themselves in your customers’ shoes.
Through storytelling, using customer testimonials will help you to prove to your prospective customers how valuable your business can be for them. The authenticity and personal connections that your prospects will make to your past customers is key here!
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Using Customer Testimonials Creates an Emotional Appeal & Trust in Your Brand
The more you can find ways of communicating with your audience so that they can build a level of trust and commitment to your brand the better off you will be. Using customer testimonials on a regular basis allows you to show your prospective customers how much your current and past customer trust in and appreciate your brand. In doing so, you create an emotional appeal that prospects can connect with and find value in. This is important because more than 90% of customers admit they look to customer testimonials to help them decide whether or not to purchase from a business and 90% trust customer testimonials as much as personal recommendations.
In fact, 70% of customers or prospective customers state that when they see customer testimonial videos, they are more likely to trust in a brand. The result is increased conversions and consumer dedication to your business.
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Using Customer Testimonials Helps Your Business Convert More Prospects
The bottom line is, using customer testimonials will help you create a consumer marketplace that is ready to convert into paying customers or clients of your brand. Plenty of studies back up the value of customer testimonials to increase conversions for your brand. Some studies even go as far as to state that the use of customer testimonials along with case studies are ranked the number two and three most powerful types of content used by marketers. The reason so many businesses’ are using customer testimonials is because they work! They increase conversions and drive revenue for the business almost effortlessly.
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Using Customer Testimonials Allows Your Customers to Become True Advocates for Your Brand
A lot of time is spent focusing on how using customer testimonials will benefit your business in regards to increasing trust and building up the number of prospective customers that follow your brand, but what about the ways that using customer testimonials can actually empower your existing customers?
Allowing customers to provide testimonials of their experience with your business makes them true advocates for your brand. It empowers them to become a community of followers that share their positive feedback with the world and it makes them feel special too! By allowing your customers to toot your horn, rather than tooting your own horn, your brand experiences significant growth, following, trust, and conversions and really, all you have to do is focus on continually providing an excellent customer experience so that you can continue to grow the community of customers that WANT to share their experiences with the world.
Ready to start using customer testimonials for your business? Give Beverly Boy Productions a call and we’ll guide you through the entire process of creating top quality customer testimonial videos that will heighten the trust and conversions for your business!