What is TikTok and Why is it Important to Digital Video Production
Are you wondering what is TikTok and why it is important to digital video production? TikTok video has quickly become a highly popular avenue for video producers to showcase their skills and for amateurs to have some fun along the way. But what is TikTok? And, more so, why it is important? Those working in […]
Top Tips on Being an Effective Grip
Working as a grip on set is an essential role for film production. With large, heavy equipment being handled day in and day out, the grip department is tasked with ensuring that the equipment has been built tough to withstand the tests of the crew without skimping on safety. While it’s one of the most […]
Quick Tips on Filming During Midday without Diffusion
If you’re filming in the middle of the day under direct sunlight, a sunlight diffuser is often the go-to to reduce the impact on your shot. But, when budget is low or equipment is lacking, what do you do? We’re showing you how you can use the nature around you to create DIY diffusion on […]
How Long Should a Crowdfunding Video Be?
A crowdfunding campaign with a video can persuade investors to invest in your project, but if your video is too long, you may lose their interest. Therefore, creating a crowdfunding video that’s just long enough to get your core message across but not so long that you lose interest of potential funders is absolutely necessary. […]
5 Things to Consider Before a Corporate Video Production Project
Before you begin your corporate video production do you know what you should prepare for? Have you determined your budget and the objectives? Do you know what to look for when choosing a video production company to work with? Is your storyboard ready? Do you have a plan for promotion and distribution? These are the […]
5 Reasons Your Video Project Failed & How to Make Sure it Never Happens Again
5 Reasons Your Video Project Failed & How to Make Sure it Never Happens Again It may be tough initially to even get others on board with the idea of producing video content for your business. Once you finally get the green light, you need to make sure the content that you produce is successful. […]
How to Create a Corporate Video in 5 Easy Steps
Interested in how to create a Corporate video? You’ve come to the right place! Corporate videos are great for businesses to showcase their products, services, and brand. These allow the corporation to tell a story from their point of view and help emotionally connect with a wider audience. We’re showing you how to create a […]
5 Reasons to Create a Commercial for Your Business
Video commercials used to be something that only the big businesses could afford to do. However, the evolution of the internet and social media as well as camera equipment and technology has made commercial video content more accessible and available to a wider network. Today, commercials are part of the video marketing mix for most […]
5 Reasons to Include a Video On your Website
Video marketing is not a new form of media, but it is new to many businesses. The internet, technology and changes associated with the digital world make video marketing more affordable for many businesses that previously could not even consider it. In fact, today you really need to include video on your website if you […]
4 Common Mistakes in Event Videography
Event videography is a tricky business. Whether you’re filming a live corporate event, a sporting event, a wedding or some other special occasion, careful preparation is required to ensure you don’t make mistakes that could cost you greatly in the end. We’re showing you the most common mistakes in event videography and how to avoid […]