Restaurant Video Advertising Tips & Tricks

Promoting your restaurant with unique video content can inspire local residents to come out and visit for a meal. In fact, many restaurants are realizing that video content is a vital ingredient to their promotional mix.

To help you make the most out of the videos that you already have or intend to create, we’re showing you these restaurant video advertising tips and tricks. Follow along to see how video can boost your sales, promote your restaurant and help you reach your goals.

Encourage Diners with Testimonial Videos

Customer testimonials offer a unique way for restaurants to promote their brand. These are especially useful in social media and on websites as visitors seek the latest local restaurants to visit for a meal.

A customer testimonial builds social proof that shows others that local members have visited your restaurant and were satisfied with the meal that they received. Consider using customer testimonial videos on your website, sharing them on social media, and including them in various other areas of your marketing campaigns.

Use Video to Nurture Followers & Warm Leads

Videos that are shared on social media will nurture the visitors that may not have been to your restaurant in a while and can be used to encourage them to come back. Restaurants that use social content videos to entice visitors to come often see a boost in sales over the weeks following a social campaign.

Think about how hungry you get when your feed is flooded with your favorite meals from that Italian restaurant down the street–Yum.

Improve Engagement with Focused Video Content

Focusing your video content on a single item from your menu or a specific category of the menu can boost viewer engagement.  Product videos that focus on a single menu item or a single category of menu items can provide a depth of understanding that will entice viewers to come in to check the product or category out.

For instance, you could provide content that shows how your produce is harvested, offering only the best organic lines. A video like this would engage those who are health conscious and draw the audience in.

Attract Diners with a Restaurant Commercial

Whether you don’t have a commercial for your restaurant, or you have several, a great way to draw diners into your establishment is through the use of commercial advertisements.

Commercial advertising should serve the function of delivering details about your restaurant, menu, or important sales or offerings that are most likely to make viewers take action. The key to commercials, especially those that are used online, is to keep the content short and engaging. A 15-30 second video that showcases what your restaurant has to offer will attract diners.

Get the Most Out of Your Videos

With 65% of consumers making a purchase after watching a branded video on social media, restaurants that use video to market their business on social media have a unique opportunity to generate more sales for their establishment.

Follow the above tips and tricks to make the most out of the video content that you create for your restaurant and start benefiting from video advertising today!