How to Make a Video for LinkedIn
Attracting visitors through LinkedIn is a great opportunity for businesses of all sizes, but how? LinkedIn marketing videos can be used to build professional connections and attract new customers if you take the steps to target the content appropriately. We’re showing you how to make a video for LinkedIn that will help your business generate more customers.
Share Your Daily Tasks & Connect with Customers
Customers often enjoy seeing how businesses like yours are relative to them. One great way to create video content for LinkedIn is to produce a day in the life of style video or an event video that showcases what you and your business do on a day to day basis.
Showing the daily tasks of your business can help you to build a social and emotional connection with viewers as they relate to the core values of your brand.
For example, you may create a video that outlines the major hurdles that you had to overcome with a recent project. Doing so would help potential customers to see how innovative you are and can showcase the talent that you have on your team.
Many customers appreciate transparency and enjoy the connections that they make internally when they see a business dealing with struggles that are similar to their own. Likewise, showing the daily tasks to potential customers on LinkedIn can generate perspective helping the viewer to better understand why your business does what it does.
Share Educational Videos in Your LinkedIn Profile
Educational videos that help prospective customers to see that you and your company have expert knowledge on a specific subject can convert more customers than most other forms of video content. You can share educational videos on your profile to promote your brand and educate viewers on a topic that is directly related.
If you have an exceptionally well produced educational video that answers questions that most new customers have, consider placing the video on your LinkedIn profile page so that viewers can quickly and easily see at any given time.
You’ll still want to provide LinkedIn news updates in order to get viewers over to your profile, but together this combination of content can be highly effective when it comes to attracting new business.
Share Videos in LinkedIn Groups
You should already be involved in various LinkedIn groups that are relative to your industry. If you have expert video content that answers questions that are common to your industry, or you have content that can otherwise add value to the group, consider sharing it.
Just make sure you are not sharing overly promotional content in LinkedIn groups as this will likely be taken in a negative manner and certainly won’t do much justice for your business.
Get Optimal Results
For best results in LinkedIn Groups, consider creating a video that showcases your industry and briefly highlights your company. The content should be mostly industry specific with a wide view.
A short CTA at the end of the video, your brand logo, or some other vaguely promotional add on is acceptable but that should be the only real promotion for your brand in an industry video that you intend to use in the group. The idea is to show others in the group that you are an expert in the industry and that you have valuable content to offer.
Share Video Responses to Common Questions
Do you consistently see a question come up in the industry groups that you are involved in on LinkedIn? Many businesses find that the creation of FAQ style videos for their website offers a great opportunity to begin building out their video library while also answering consumer questions.
If you already have video content that answers common industry related questions, consider using that content to answer those questions when asked in the LinkedIn Groups. You could also create content specifically for this purpose to share in the LinkedIn groups and prove your expertise on the subject matter.
Start Small and then Branch Out
Creating videos for LinkedIn will vary based on your needs, the groups you are in, and various other factors. Start with a brand video that you can share on your profile and then build out with videos that further prove your expertise in the industry for best results with your LinkedIn video marketing.
Now that you know how to make videos for LinkedIn, where will your efforts begin?