Identifying the Case Study Video Visual Style that’s Best for Your Brand

Is there a magic recipe that will help you to define exactly what your case study video visual style is and what your prospective customers actually want to see? Not exactly, but this doesn’t mean that you cannot identify the visual style for a case study video that’s going to be best for your brand. While defining the underlying desires or needs of your target audience makes up a single part of the overall idea of identifying the case study video visual style that is best for your brand, there are several more slices of the pie to go around before you’ve got the full combination of what’s right.

Video production is an art form and with it comes a variety of potential visual styles that can work well for different brands. Visually sharing a story, whether it’s interview style like a case study video or it’s an animation, there are a variety of techniques that you can use to build the visual style of the video and this can directly influence the success of the video in achieving the intended objectives and goals.

Live Action Visual Style for Case Study Video

Most of the time, a case study video is going to take on the visual style that we commonly call live action. This means that the footage which is included in a case study video is largely going to be made up of real-world images, people, and visual captures of the locations and things that are common to the story. In other words, the footage is all live, not drawn, animated, or otherwise fake.

A live action filming technique is very common for case study videos largely because case studies typically include interviews of experts and past customers or clients which share their stories about working with your brand. As such, identifying the case study video visual style that’s going to be most suitable for your brand is almost certain to begin with a plan to film live action footage of each customer or client that you will feature in the case study as well as filming the footage of interviews with experts or other witnesses that are going to share their side of the story.

Interview Style for Case Study Video

While it’s simple to identify the case study video visual style as live action, when it comes to identifying the style or type of interview that is going to be included in the film becomes a bit more complex. This is because there are several different styles and types of interviews that can be conducted in order to build up the testimony that you need from your witnesses in order to create the story or background details of your case study.

The most common interview styles that you’ll come across for a case study video include:

• One-on-One Interviews – These interviews are generally conducted in person such that the interviewer is present asking questions and the subject answers. Visually, this type of interview may or may not include the interviewer on camera.
• Multi-Person Interviews – much like the one on one interview, the multi-person interviews include multiple interview subjects that answer questions for one or more interviewers who may or may not be present on camera. These are often in the form of a hosted conversation.
• Direct Address Interview – this is a style of interview in which the subject speaks into the camera as if he or she is talking to the audience. Case study video visual style often calls for this style of interview.
• Cinematic or Narrated Interviews – similar to the narrated case study, this is the type of interview in which the majority of the time both the interviewer and the subject are off camera, and a narrator delivers the details while b-roll footage that supports the story is shown.

Different Types of Case Study Videos

While the visual style of your case study can vary greatly, it’s important to note that there are a few very common types of case study videos that are commonly used across a variety of industries and for many different purposes. The different visual styles for case study videos include:

• Customer Testimonials – this type of case study video is visually basic. It requires an interview of the customer during which he or she shares a story about their experience with your brand. The entire case study is filmed in a single shoot location and doesn’t typically require a lot of editing for the final cut.
• Customer Reviews – this type of case study video is a bit more in-depth and includes the customer reviewing the product or service and speaking about various features and important aspects of the relationship with your brand. There is certainly more editing required in this visual style.
• Case Study Narratives – The most visual complex of all case study videos, the narrative case study is going to include mixed video of the expert testimony, past customer interviews, and plenty of b-roll footage to go around. It’s also going to require some talented editing in order to formulate all of the footage into a final cut.

At Beverly Boy Productions, we’ll help you to identify the case study video visual style that’s best for your business or brand, all you have to do is give us a call!