Different Ways to Show Video in a Case Study for Your Brand
For decades the case study has been a powerful form of marketing media, but the written case study has now largely been overcome by video case studies. Today’s consumer audience wants visual data that they can engage with not just a written report. Fortunately, there are many different ways to show video in a case study in order to create audience interest for your business or brand. From expert testimony, customer interviews, and b-roll to animations and graphic text overlays, incorporating a variety of different types of video into your case study is not only possible, it’s incredibly important to producing expert case studies that are going to garner the unparalleled attention of your brand.
At Beverly Boy Productions we work with clients to help them understand the many different ways to show video in a case study that they’ve planned or to turn a previously published case study into a video case study that draws the attention of their target audience. To learn more about how you can show video in case study form, give us a call or keep reading.
Expert Testimony
One of the most fundamental ways of showing video in a case study is through expert testimony. Whether you hire an expert to provide testimony about the topic or subject of your case study, or you choose to provide the testimony yourself as the expert, this is an essential element of any case study and it’s largely what makes case study videos so powerful at creating authority and authenticity.
Consider working closely with several experts that can provide topical coverage that is directly related to the subject of your case study. This way you have powerful detail that can be used to build up your audience’s connection to your brand, and to create a sense of understanding among them that you and your experts know what you’re talking about. This is how you build credibility so that your audience actually wants to listen to what you have to share.
Customer Interviews
Finding ways to show video in a case study often focuses on interviews. Expert interviews and testimony are essential, but customer interviews are equally important, particularly for case studies that represent B2B brands. Sharing the customer interviews on video is a great way to build credibility, to humanize your brand, and also to develop a sense of social proof.
By sharing the testimonials of the satisfied customers, whom your business or brand was able to provide unique assistance to, is a great way to create that connection with your target audience, showing them that they’re the kind of customer your brand should work with. This is how you prove that these customer demographics are just like the clients that you’ve worked with in the past and seen successes with, and therefore should work with in the future, too.
B-Roll
The incorporation of b-roll video into your case study is certainly another very important way to show video in the case study. In fact, b-roll footage is a must! This style of video provides visually supportive detail that can be used to back up any expert testimony, customer claims, or related data that is shared about your brand as a part of the case study. Additionally, the decision to include b-roll footage that supports the storyline and testimonies of those you have interviewed as part of the case study is a great way to fill the case study video out so that it’s engaging and interesting to watch.
Animations & Special Features
Many times, finding ways to show video in a case study will include all of the previously mentioned video styles as well as the use of animation and special features or special effects to round out the case study. The inclusion of animated video in a case study is an excellent way of providing useful and powerful data delivery that is visually engaging for the audience.
It’s important to understand that animated video is not only cartoons or the childish visuals that you might think about when you hear the term “animation.” Text based animation is also important in the production of a case study as is the use of animated video to show off how products or services work or to present key details about the topics that are being discussed in the interviews that are also shared as part of the case study video.
At Beverly Boy Productions we frequently use a variety of different types of video in a case study. Finding different ways to show video in a case study is not only an important aspect of the production process, but it’s why hiring a professional film crew to assist you with the creation of a case study video is recommended. Experts, like those on our team, know exactly how to show video in your case study without losing interest or risking the attention of your audience. To learn more, give us a call!