7 Must Have Elements for a Powerful B2B Video Case Study
After decades of producing case study videos that highlight the brand successes and business relationships that out clients have been fortunate enough to engage in, we’ve learned a lot about what it takes to produce a truly impactful case study video. In fact, at Beverly Boy Productions, we’ve found that there are 7 very important elements that you must have if you’re going to produce a B2B video case study that you expect to not only grab up audience attention, but to effectively deliver on the intended promise of the video to achieve whatever underlying goals were set ahead of the production.
If you really want to create a powerful video case study that is going to drive engagement, boost audience trust, and spike conversions for your B2B brand, you’ve got to plan for 7 key elements that are found in virtually any effective case study video production project. Let’s take a look at what each of those elements are and how they can impact the effectiveness of the case study you intend to create for your brand.
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A Project Worth Sharing
Before you can move forward with a B2B video case study, you really need to think carefully about your past projects; do you have a project that is worth sharing? Why should your audience listen to what you have to share about the project? What value can you provide?
Making sure that you have a great project that is worth sharing is essential to producing a powerful case study video that represents the B2B relationships you’re trying to build for your brand.
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A Client that is Excited to Share their Story & Endorse Your Brand
Once you have an idea in mind, and a level of familiarity in regards to the project that you really want to create, a B2B video case study is going to require a client that meets the direct needs of your project intentions and is excited to share their story or experience working with your brand. Choosing a client that is happy to endorse the relationship that your business had with theirs is another essential element here.
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An Amazing Customer Interview (& a Customer that is Comfortable on Camera)
You might think that you’ve found the ideal client or customer for your case study, but if they are not comfortable on camera, you may have to pick another customer to interview. When deciding on the best client for the project, consider those who meet the requirements of #2, as well as those who are comfortable speaking on camera (#3) this way you can be sure that you’ve chosen the most powerful client to represent your B2B brand.
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Powerful B-Roll Footage that Visually Backs-up the Claims made by the Customer
The interview isn’t the only thing that you’ll be filming for a case study. You also need powerful b-roll footage that backs up any claims or story details that your customer or client is willing to share. Expect to film several minutes of b-roll for every full minute of interview speaking that you intend to include in your B2B video case study. This b-roll should include a mix of footage that will go along with the details being shared by both brands.
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A Post-Production Team that Can Make the Video Come Alive
With all of your footage ready, it’s time to hire a professional post-production team that can take that footage and turn it into an amazing case study that shares the story of your business and the relationship it build with the client. The post-production team is going to be responsible for incorporating animated features, text overlays, special effects, and music that makes your case study video come alive.
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Impeccable Narration (& and an Impeccable Narrator)
If you decide to include narration in your case study, it needs to be absolutely impeccable. You want your narrator to be easy to listen to, to have a slow and steady conversational speaking tone, and to include plenty of pitch in their narration so that the story is engaging for your audience. While not all case studies require a narrator, if you choose to go the route of having a narrated video, this will be essential.
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Powerful Data, Statistics, Facts & Figures to Backup the Claim & Build Credibility
In case it wasn’t clear, a great case study is going to require a great story and it should have a credible customer or client that is sharing the details. Powerful data is also essential to make your case study video come across as credible, trustworthy, and viable. Statistics, facts, figures and any other pertinent raw data that can be incorporated into the video through either the narration, text overlays, graphics, or the speaking of the interview subject is going to help to build credibility and authenticity for your brand.
A powerful B2B video case study is certainly a matter of several working parts coming seamlessly together to ensure the positive outcome that you desire for your brand. Want to learn more about producing a video case study? Give Beverly Boy Productions a call!