5 Most Common Formats for Video Case Studies

When you decide to create a video case study that is going to represent your brand and the powerful solutions that you can provide to your customers, all of the ideas that you have are likely to quickly flood your mind. One of the things that many business owners don’t immediately consider when they begin to think about video case studies is the format. In fact, you may not even realize that there are actually 5 different formats that you could consider for a video case study depending on what is most appropriate for your target audience and what visual style is going to be most likely to help your brand succeed with the project.

Whether you’re a first time case study creator, or you’ve created several video case studies over the years, you’ve likely heard of these 5 formats of video which are commonly used for video case studies:

1. Animated Video Case Studies

Animated video case studies are frequently used for brands that have a diverse audience that isn’t overly serious. While a case study is still considered a rather serious form of marketing media, it’s not impossible to produce an animated case study video that’s going to share the details of your brand and its relationships with key clients. In fact, animated video case studies often include light-hearted interactions that come across as comical and easy to relate to. These case studies typically deliver a series of graphics or animations which depict the intended story of the case study.

2. Interview Style Video Case Studies

The interview video style is another very common type of format for video case studies. This style of case study involves interviewing the customer or client, an expert on the subject or topic of the case study, and anyone else that can share important details in regards to the study in a question and answer form.  The interviews may or may not include the interviewer on camera, but will almost always include the subject visibly answering the questions and sharing their story of interest about the brand.

3. Presentation Style Video Case Studies

Not all video case studies are made up of elaborate live action footage, interviews, or animations. The presentation style video case study includes a focus on sharing the details of the study in a slide-by-slide, Powerpoint presentation. This type of case study video is interactive and allows the audience to click through each slide as they become inundated with data and visuals that make up the finished case study access. 

4. Explainer Style Video Case Studies

Video case studies have many different formats, some more engaging and fun to watch than others. The explainer style video case study is one such format that is definitely more fun to watch. In this type of case study video, the customer or client shares his or her story about purchasing a product or service and they explain key details about their use of the product or their need for the service on camera. These types of video case studies are frequently used by business owners to show off their products and to build up audience understanding in regards to the various benefits of the products they sell. Explainer-style video case studies present the customer and their problem, the product, and the solution to the audience so that they can decide whether purchasing the product is potentially the right choices for their needs.

5. Talking Head Style Video Case Studies

The final format that is frequently used for video case studies is the talking head style video. Talking head videos represent one or more people who talk interview style speaking directly into the camera. The camera shot typically only captures the top portion of the speaker, shoulders up, although some talking head videos will capture from the waist up in certain circumstances.  The purpose of the talking head video case study is to create a sense that the audience is being spoken to directly from the customer. 

It doesn’t matter what format is used, video case studies almost always feature a variety of different shots and plenty of b-roll footage that is integrated into the film so that the visual story of the customer’s interaction with the brand can be told.  Video case studies are an excellent marketing media that can be used by industries of all types to build up authenticity, brand recognition, and audience trust that will ultimately increase conversions for the brand.

Want to learn more about the different formats of video case studies that you could consider for your brand? Give Beverly Boy Productions a call today! We’ll review the options with you and when you’re ready to get started, we’ll work hard with our crew to ensure only the best video case studies are produced. With more than two decades in the film industry, we can assure you that we’ll help your business produce video case studies that are top notch and as professional as they come.