Are LinkedIn Native Videos Really Necessary? When it comes to marketing, new elements can be super beneficial or they could be super worthless, many fall somewhere in between. With LinkedIn native videos, a mixed review comes to mind as there are instances in which they are powerful, and those in […]
6 Ways You’re Failing at Facebook Video (And how to Fix it!) Marketers use Facebook video for all sorts of things these days. Unfortunately, for all the Facebook marketing that takes place, much is worthy of nothing more than an “F” grade. Marketing professionals use videos on Facebook all the […]
8 Tips for Effective How-to Training Videos Your company needs how-to training videos to help new team members thrive or maybe to help customers understand how to use products or services with ease. But how can you create how-to training videos that will help your brand achieve success? Creating how […]
What is the Pedestal Camera Movement? The pedestal camera movement or pedestal shot is often used in combination with a wide range of other camera moves and shots as you see with most cinematography techniques. But what is the pedestal camera movement and how exactly does a pedestal shot work? […]
What is a Tracking Shot? A tracking shot is a very commonly used camera movement or shot that takes place frequently in video production. As you prepare a list of camera angles and shots that will work for your production, consider a tracking shot to add creativity to your production. […]
Camera Movements Explained with Examples Many different camera movements exist to make a production come together. There are options relative to each angle and shot and position. Combining the movements with various other cinematography techniques will achieve the desired look. In fact, there are endless options when you use camera […]
What is the Difference Between Panning and Tilting the Camera Knowing why to tilt the camera or when to pan the camera is almost as much a part of the art and science of video production as mastering the storytelling itself. While it may be tempting to pull your camera […]
