Video Production for the Health & Medical Insurance Industry

The health and medical insurance industry has experienced significant growth as a result of an aging population, general population increases, and a rise in the advancement of government-sponsored programs making insurance more accessible for the “average” consumer. As such, industry revenue is quite high even despite the equally high cost of medical treatment & inflation. Annualized revenue will continue to grow in this $1 trillion dollar sector, and Video Production for the Health & Medical Insurance Industry will only further drive revenue up for brands that utilize this technology to their advantage.

Major health & medical insurance providers, including UnitedHealth Group, CVS Health Corporation, and Anthem, Humana, and Cigna are all accustomed to high revenues generated from assigned premiums and coinsurance costs that are racked up by customers & clients.

Many utilize video marketing to further their revenues, and for good cause:

• 4 out of 5 millennials rely on video to help them research before making a purchase decision.
• 73% of B2B marketers report positive ROI from their video marketing efforts.
• 1 in 8 patients use video to research hospitals, health insurance & health information & growing.

Beverly Boy Productions works closely with health & medical insurance providers to create expert video content that promotes, engages, entertains, and converts target audiences into paying customers & clients.

Promotional Videos for the Health & Medical Insurance Industry

Video Production for the Health & Medical Insurance Industry takes on many different formats but one of the most common is the promotional video. Short, engaging, and incredibly powerful promotional videos showcase upcoming insurance sales, featured insurance products, and events that are important to registering new clients with health & medical insurance coverage or policies.

Promo videos are shared across social media, corporate insurance websites & marketplaces, as well as on television to entice would-be prospects to pick up the phone, visit a website, or otherwise communicate with the insurance company to inquire about insurance services.

In fact, promo videos have great power in the health & medical insurance industry where they:

• Increase landing page conversions up to 80%.
• Improve social medial shares up to 1200%.
• Boost email click through rates up to 300%.

The power of promotional video content can literally catapult your insurance brand into new heights in terms of generating increased revenue & profits through insurance sales.

Marketing Videos for the Health & Medical Insurance Industry

While most marketers are already utilizing video in their insurance promos and to drive traffic organically to their campaigns, those that are missing out on the 100 minutes per day that the average consumer spends watching video online are only behind because they either: don’t have time, think video is too expensive, or aren’t sure where to start, according to Wyzowl.

Most are already experiencing the amazing benefits of marketing Video Production for the Health & Medical Insurance Industry including:

• Increased social media reach.
• Increased organic rankings & traffic.
• Higher conversion rates & sales.
• Increased consumer understanding of insurance products.
• Increased leads & profits.

Smart insurance brands are actively using video to engage their audience, share their stories and the important missions behind their brands, and to generate profits – are you?

Training Videos for the Health & Medical Insurance Industry

Insurance companies often face hiring challenges that require them to engage in various steps or practices in order to ensure they can get the right support & assistance for themselves & their team. Unfortunately, hiring & training new health & medical insurance agents can take time & commitment. If you’re a small team, or a busy team with limited time, hiring can literally chew up the resources that you really don’t have to give.

Training Video Production for the Health & Medical Insurance Industry can cut out a lot of the hassle and headache that comes as a result of your need to train new agents by providing you with an always available, easy to access, flexible & consistent training program that has a single upfront cost but which delivers for your agency over and over again. Video training improves agent commitment & productivity, and will save your business time & money.

Interview Videos for the Health & Medical Insurance Industry

As an insurance agent or brand, you’ve got to build trust among your target audience and that can present quite the challenge. Interview videos, especially those that share the key experience & expertise that you and your staff possess in regards to actively insurance the elderly, disabled, mothers & children, or adults that require specialized healthcare coverage can increase consumer trust & confidence in your abilities to help them get properly insured.

Ask Team Beverly Boy about the various types of expert Video Production for the Health & Medical Insurance Industry that can be used to help you grow leads for your agency, increase conversions, generate consistently higher rates of insurance coverage for your audience, and boost revenue for your brand.